Our approach – called Engagement Architecture – combines business process, team capacity, organizational capabilities, and technology investments. We help build practical plans that let you manage technology, staff, and strategy together in a measurable and sustainable way.
Strategy & Planning
Your organization spends heavily on technical systems for engaging supporters. But are you getting the most from these critical investments?
We know it’s hard to maximize the impact of big-ticket systems – and plan for future needs – when you’re charged with dozens of responsibilities, and don’t have the luxury of being a full-time technology expert. Let us help you manage and integrate your audience engagement systems to power sustainable growth, so that you can focus on what you do best: meeting your organization’s goals for social change.
Systems audits & assessments
Technical & integration architecture
Data contracting & systems integration management
RFP drafting, creation, and process management
Data & Insights
Do you feel like your organization has never had more data—but that actionable insights from this data aren’t yet making your job easier, or your team’s performance more effective?
You’re not alone. It’s hard to get useful insights from disconnected data systems that spit out unreliable, cookie-cutter metrics, and from reports that don’t prioritize your unique needs. PTKO empowers leaders with personalized, user-friendly data and analytics solutions—so that you have the confidence to speak authoritatively about what’s working well (and not), course correct with real-time data, and secure the resources you need to meet your mission.
Google Analytics Migration Services
Whether you are just beginning to consider the future of your analytics, or you already have a GA4 strategy in place and need hands-on implementation, we offer a range of services to help you through this year of critical change in web analytics.
Reporting & dashboard design
Data diagnostics – analysis & insight gaps identification
Social listening & influencer identification
Innovations & market trends research
Contact modeling & record design
Enterprise taxonomy design
Data engineering & analytics configuration
Anyone who’s led a major change initiative knows that getting the software & technology setup is only half the battle. Using your new capabilities, onboarding staff, and changing processes all are needed to realize value.
We set your projects up for success through a multidisciplinary approach that focuses relentlessly on the big picture, while simultaneously sweating the small stuff. Our expertise includes change management, system integrations, contact modeling, data and analytics, user-friendly reporting, and extensive training and onboarding for staff members.
Platform & product planning
Lifecycle planning for systems & technology
Vendor selection & oversight
Systems, data, and content integrations & automations
Stewardship & deployment of:
Content Management Systems (CMS) and websites
Systems (EMS/EDS) and automation
Customer Relationship Management (CRM) systems
Digital Asset Management (DAM)
Ready to get started?
These smaller scale projects are a great place to begin.
Lay the foundation for a successful website redesign with strategic planning
Improve business performance with a practical plan for optimizing and integrating your outreach systems
Get relevant, reliable, actionable data to inform your outreach strategy and tactics
5-Minute Analytics Health Checkup
“ParsonsTKO has been an invaluable partner in building the Folger Shakespeare Library’s new digital asset platform. The team’s technical knowledge, hard work, and creativity turn promising possibilities into powerful realities.”
ParsonsTKO has developed a powerful and practical approach for leading you through the creation of an Engagement Architecture. It starts with understanding what you want to communicate to which audiences, and it ends with the tools, systems, processes, and staff who help deliver and consistently maintain that communication.