Tony combines a background in digital strategy with a passion for quantifiable results to help guide our clients through the white waters of digital communication. With years of experience as a technical innovator in the public and private sector helping mission-driven organizations to thrive, Tony helps our clients in the successful implementation of new technologies, branding and business processes via organizational planning, change management, and communications strategy.
In addition to his expertise in web technologies, Tony applies his film and storytelling background into strategy engagements crafting robust interactive communications plans rooted in measured approaches. Tony has managed large digital portfolios for clients that span the entertainment, news publishing, U.S. Federal Government and non-profit space, including: The Pew Charitable Trusts, The Associated Press, United States Institute of Peace, Open Societies Foundation, Center for Global Development, Woodrow Wilson Center, Brookings Institution, PeaceCorps, Aspen Institute, FEMA, and DHS.
ParsonsTKO has developed a powerful and practical approach for leading you through the creation of an Engagement Architecture. It starts with understanding what you want to communicate to which audiences, and it ends with the tools, systems, processes, and staff who help deliver and consistently maintain that communication.
“ParsonsTKO was helpful, proactive and readily accessible to staff. They demonstrated clear understanding of our mission and helped us craft a campaign that was dynamic and engaging to our audiences.”