Targeting your audience with data will help you create more meaningful engagement with your followers. This will lead to higher conversion rates for your organization.
ParsonsTKO’s Engagement Architecture model takes data strategy into consideration when developing a holistic solution for your organizations outreach strategy.
Meaningful outreach is. best achieved when you know what it is that your audience wants to hear. Demographics are not enough, you have to know what it is that they care about and make sure that you craft your engagement strategy to help them care about your mission as much as you do.