Most organizations struggle to move from broad interpretation of analytics to a more refined and acute understanding of where you are winning and where you can grow in your online outreach. Whether you are just starting out, struggling to select the right metrics, or are looking for greater efficiency through analytics automation and process definition, we can help create a measurement strategy that is tailored to fit your organization’s needs and aspirations. Empower yourself and your team and prove the impact of your work through data-driven decision making.
At ParsonsTKO, we strive to help our clients make better decisions through data by improving the quality and relevance of analytics data, and empowering staff to take action based on those insights. There are many ways to capture new types of information that aren’t currently available to your org...
This piece was originally published on InterAction’s blog on 2/27/17
or: How I learned to stop worrying and love Google's Embrace, Empower, Expedite takeover of the web.