In this episode
Melanie Starkey, Past Senior Vice President of Digital, Urban Land Institute
Melanie spearheaded digital transformation at ULI, a global nonprofit association committed to shaping the future of the built environment. She created the organization’s digital product program and built its analytics framework from the ground up. A favorite product that drives customer value is the award-winning Knowledge Finder, a multimedia, multilingual, online database of ULI’s educational resources. Its easy-to-use search engine leverages machine learning to quickly connect users with a wealth of relevant information. Critically, Knowledge Finder connected real estate practitioners with trends and tips to deliver the organization’s mission throughout the pandemic.
Establishing a technology-forward mindset in a mission-driven organization always has its challenges. Melanie Starkey, past Senior Vice President of Digital at the Urban Land Institute, shares how she’s sparked excitement for digital transformation in organizations, and the projects that made it happen. Take a listen to learn the decision-making, road mapping, and budgeting strategies you need to make your organization excited about going digital.
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