Podcast

Tony and Katherine demystify Search Engine Optimization for nonprofits

In this episode

Woman with dark blonde hair smiling for a headshot. Wearing a black blazer, earrings and necklace to match.

Katherine Watier Ong, CEO, and owner of WO Strategies LLC

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. We are an organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations. We collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic and to get scientific answers into the hands of your customers.

For over eighteen years, she has run digital marketing in both in-house and agency positions. She has worked with organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences.

Over the years, she has created campaigns that drive website traffic and conversions for clients, many of which are in-house or agency marketers strapped for resources and time.

She has helped recruit, assess, and hire search teams, evaluate employee performance, and streamline internal digital marketing processes. She has also helped inspire and unite groups critical for digital marketing success.

She has a BA in social psychology from Hampshire College and an MA in Tech Marketing and Business from Georgetown. She conducted the first study on consumer adoption of wearable computers.

Our Discussion

When it comes to Search Engine Optimization (SEO), there is more to it than selecting the right keywords or phrases and applying them to different areas of your content. Join Tony and Katherine as they take a deep dive into what it takes to utilize SEO in a more informed way to better reach your target audience. Together, they discuss keyword gathering and gaming to understand artificial intelligence and how it impacts your content creation process and positioning.

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