In this episode
Kate Shatzkin, Associate Director of Strategic Communications, The Annie E. Casey Foundation
As associate director of strategic communications at the Annie E. Casey Foundation, Kate Shatzkin leads a team that provides communications strategies and support for the Foundation’s programs to strengthen families and communities and promote economic opportunity. Before joining the Foundation in 2013, she served as vice president for marketing and communications at the National Summer Learning Association, which works to provide summer learning opportunities for children in low-income families. She spent much of her career in journalism as an editor and reporter for The Baltimore Sun, The Seattle Times and The Patriot Ledger of Quincy, Mass. Kate earned a bachelor’s degree from Haverford College and a master’s in studies of law from Yale Law School. The Annie E. Casey Foundation is a private philanthropy that creates a brighter future for the nation’s children and young people by developing solutions to strengthen families, build paths to economic opportunity and transform struggling communities into safer and healthier places to live, work and grow. Learn more at https://www.aecf.org.
What data do you use to measure your organization’s outreach campaigns? How do you get team buy-in on your communications and brand guidelines? Kate Shatzkin shares the role that inter-departmental collaboration plays in her organization, The Annie E. Casey Foundation, and how foundations can take a ‘programmatic-first’ communications approach.