A Model for Equity & Inclusion in Outreach & Fundraising Engagement
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Google Analytics Decision-Making Toolkit
We offer a free and self-guided assessment process to help organizations prepare for the transition away from Google’s Universal Analytics, and to inform the decision about what analytics platform they’ll use next.
Diversifying your audience: How do you expand your reach?
Reaching a wide range of demographics is important, but if you haven’t thought about why you’re trying to reach them, your approach can be generic and ineffective, at best, and tokenizing at worst.