Panel Discussion

Diversifying Audience Streams after Giving Tuesday

Join ParsonsTKO and Civis Analytics on February 15, 2023 at 12pm ET/9am ET to discuss optimizing your organization’s post-Giving Tuesday campaigns. Our panel will share technology resources and tips on strategies to help you pivot your donor goals in the face of a looming recession and how to structure your data.

*If you are interested in this topic but unable to attend the live event, please note that we will be sending a recording of the discussion directly to all registrants.


Stefan Byrd-KruegerStefan Byrd-Krueger,

Chief Analytics Officer, PTKO

Stefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.

Civis Analytics

Civis Platform is built and designed to unify the myriad of data available to organizations, making insights accessible and dramatically increasing the effectiveness of your outreach and engagement efforts. The cloud-based Platform enables you to quickly and easily import, deduplicate, and consolidate data that is scattered in silos and across systems, giving you a deeper, more nuanced understanding of the people that matter most and the messages that move them to action.

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