Events at ParsonsTKO
Our free events connect mission-driven professionals with expertise to help them deepen audience engagement. We’re equally passionate about building community and connections among nonprofit changemakers.
Don’t see an upcoming event that fits your schedule? Please check out our Past Events for pre-recorded webinars on a range of topics, or visit our YouTube channel.
Want to go even deeper? Please contact us—we’ll be happy to schedule a 1:1 discussion.
Join us to learn about the trends and obstacles PTKO has identified- we’ll dive into content such as case studies, and the best way your organization can reach your audience and drive impact.
Stay up-to-date on all our events by signing up for our newsletter:
Recorded May 2022
Join us as John Harrison shares his experience with the Ad Grants program and how your organization can make the most of this free tool.
GA4’s new metrics focus offers new ways to report on your data but also implies a technology shift for your organization. Join us as we discuss how to prepare your organization for this change.
What is your audience searching for? You know the data’s out there, now discover it’s super powers. Join us as we discuss what search data is, how to find it, and what to do with it.
We have all heard the phrase “diversify your audience” but what does it actually mean? Join us as we discuss various ways to think about diversifying your audience and steps to take to reach that goal.
Just thinking about redesigning your site can be stressful! Follow along as we share what you can do in advance to mitigate some of that stress.
Recorded February 2022
How do cultural norms impact how you listen to your audience? Follow along to learn how social media listening could be improved and allow for diverse voices to be heard.
Making major changes to your technology can be disruptive to your team. Follow along as we walk you through the right questions to ask as you get started.
We’ve seen many organizations in our client work that have a taxonomy but are missing terms, executing an inconsistent strategy, and are unaware of the limitations that they have in their plan. Let’s talk about how your taxonomy is working for you!
How does resiliency prepare organizations for the unexpected? Are your Marketing, Fundraising, Events and IT teams converging in new ways, with new tools and struggling with ways to break the bonds of legacy apps and processes? Are the systems that your organization uses aligned with the new needs created by this convergence? Join us for a panel discussion about change as it relates to teams, processes and technology convergence.
Recorded October 2021
Do you know how your content is performing?
Do you know what metrics should matter for your content performance? Do you know what channels are working the best for the distribution of your content? Follow along as we share all of the insights that you can gain with a well-crafted Google Analytics dashboard.
Recorded October 2021
Seeking to improve engagement with your audiences and understand how well you are engaging with them? Contact modeling is the place to start! Join us October 6th as we discuss contact modeling in detail and help you get started down the right path to audience engagement.
Recorded September 2021
Data ethics is one of the most prevalent hesitations in data storytelling. Join the ParsonsTKO Data Innovation Studio as we talk with a panel of experts about strengthening your narrative and providing diverse perspectives through responsible use of data in getting your message out to your audience.
Recorded August 2021,
Most comms & public relations professionals are sitting on a wealth of data that they are unaware of how to leverage. The experts at ParsonsTKO are partnering with PRSA NCC to bring you a two-part workshop that will teach you how to unlock the treasure chest of data that you may have and how to use it to make more informed decisions.
Recorded August 2021
None of the world’s biggest problems were solved in a vacuum. The team at ParsonsTKO is creating a space to help you accomplish more by facilitating data-driven conversations across the mission-driven sector. In this webinar, we explore the ways collaboration and data can improve your mission-driven organization’s work in the context of content development.
Recorded July 2021
This summer, Media Cause and ParsonsTKO have teamed up for a virtual panel discussion to shed light on how organizations can create a more cohesive culture through their outreach strategies.
Recorded July 2021
There are many reasons to need a new system, whether it be a CRM, CMS, or any other digital platform. The challenge is that many organizations do not know how to strategically plan for the transition to a new system, and important work can get lost in the shuffle.
What data should you be accessing from virtual events and what next steps that data should be informing? Join us for this webinar, as our experts help you leverage data to optimize your next virtual event.
Recorded May 2021
Your donors are not one-dimensional people, and your engagement strategy shouldn’t be either. Yet, breaking down the silos between communications, digital technology, advocacy, and development can be difficult. Learn why it makes sense to look beyond WHO you’re engaging to focus on the HOW.
Follow alongs with Tony Kopetchny and EveryAction as we dive into how to build your engagement strategy, why you should use the Engagement Architecture methodology, and what results you can expect as your architecture matures.
Recorded May 2021
Communications teams focus their energy on building excellent content but don’t always have the best tool to distribute it. Are you confident you know what to look for when auditing your email system? How do you analyze the sales language from vendors to understand whether their tool can actually meet your needs? Let us help demystify to process!
Recorded April 2021
What if you could use your data to better inform your creative campaigns? In this webinar we explore how teams plan audience experiences, and how shifting that process can help you use your organization’s marketing tools to maximize your engagement. We also dive into potential use cases and how your systems integrations can support your goals and leverage advanced capabilities like automation.
Keeping up with the pace of technology causing you stress? It’s time to hire a marketing CTO! Learn why, and how doing so can you and your organization optimize your engagement strategy.
Seeking to improve engagement with your audiences and understand how well you are engaging with them? Contact modeling is the place to start! Join us as we define and discuss contact modeling in detail to help you get started down the right path to audience engagement.
A discussion on technology evolution and its impact on audience engagement strategy and budgets
Recorded November 2020
Many organizations invest heavily in their Content Management Systems (CMS)—the backbone of their online presence. Are these large sums still warranted, given recent tech trends? In this discussion, we’ll help you learn how to allocate your outreach dollars to drive even bigger gains in audience engagement.
Strategies for harnessing data and analytics to deepen audience engagement
Recorded October 2020
Virtual events are here to stay—and their success is essential to the impact and financial sustainability of our organizations. And yet with the rapid pivot to online events in the wake of the pandemic, few groups had enough time to develop outstanding systems for tracking, analyzing and integrating event data to improve performance.
Recorded September 2020
Data saves you time and helps you be more strategic and effective in your work. But in order to get these benefits, you first have to jump over common barriers to strategic data usage in your organization. Through this practical, hands-on workshop, we’ll show you how.
Recorded August 2020
Meant to highlight the work of our Data Strategy Mentorship participants in the inaugural year of the program, this half day event was designed for a select group of upcoming data analysts and scientists to to present what they learned about what the social impact and non-profit analytics sectors look like from industry professionals.
Included are video recordings and slide presentations from all parts of the event, including the six concurrent breakout sessions.
Recorded May 2020
As you work to keep supporters engaged when crisis is the new normal, we’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.
Recorded April 2020
Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.
Monthly community gatherings
Each month we host an invite-only gathering of senior leaders from across our community to discuss a broad range of topics.
Some recent topics include:
- Building a data driven culture at your org
- Adapting in the wake of the increase in civic action for racial equity nationwide
- Fundraising in 2021 and looking out to 2022
- How to manage investments in engagement systems and platforms
- Sharing lessons from a recent analysis of public sentiment in social media regarding the Black Lives Matter movement.