Uplevel your team’s end-of-year fundraising strategy
Recorded August 2023
Are you looking for simple yet proven improvements you can make tomorrow to inspire your team and raise more money for your mission?
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Events at ParsonsTKO
Our free events connect mission-driven professionals with expertise to help them deepen audience engagement. We’re equally passionate about building community and connections among nonprofit changemakers.
Don’t see an upcoming event that fits your schedule? Please check out our Past Events for pre-recorded webinars on a range of topics, or visit our YouTube channel.
Want to go even deeper? Please contact us—we’ll be happy to schedule a 1:1 discussion.
PTKO in your town
Join us as our team travels around the US for conferences and events. We hope to see you there, and please reach out if you are in town!
Past events
Navigating your next technology investment
Recorded July 2023
Join Prosal and ParsonsTKO as we explore the essential steps you should take to guarantee the success of your next big technology investment.
Driving collaboration through data sharing
Recorded June 2023
Hear from executives from Arcadia University as we explore its transformative & truly shared approach to managing constituent data.
Managing Digital Projects
Recorded November 2022
Implementing a new technical tool in any organization can require lots of time, effort, and budget. Our project managers share how they get it done.
Making accessibility part of your content workflow
Recorded August 2022
Orgs often talk accessibility testing on websites, but you're generating content across more than just a website.
Demonstrating the power of utilizing social data to increase engagement
Recorded June 2022
PTKO has identified trends with our Content Impact Report research. Demonstrating the power of utilizing social data to increase engagement
Google Ad Grants 101
Recorded May 2022
ParsonsTKO will discuss the nuts and bolts of the Ad Grants program and how your organization can make the most of this grant opportunity.
Are you prepared for the Google Analytics 4 transition?
Recorded April 2022
GA4’s new metrics focus offers new ways to report on your data . It also means a big technology shift for your organization. Are you ready?
Diversifying Your Audience
Recorded March 2022
Join us as we share various ways to think about diversifying your audience and steps to take to reach that goal.
How to use search data
Recorded April 2022
You know it's out there, now discover it's super powers. Learn what search data is, how to find it, and what to do with it.
Before you build: Preparing for a website redesign
Recorded March 2022
Just thinking about redesigning your site can be stressful! Join us as we share what you can do in advance to mitigate some of that stress.
Cultural disconnect in social media listening algorithms
Recorded February 2022
Join us as we evaluate the uses of social media listening and question the biases & ethics of this tech when it comes to diverse audiences.
Technology Roadmapping 101
Recorded January 2023
Making major changes to your technology can be disruptive to your team. We'll walk you through the right questions to ask as you get started.
How to build and use a taxonomy
Recorded December 2021
Maybe you're missing terms, executing an inconsistent strategy, or unaware of the limitations in your plan.
Discussion: Post-pandemic resiliency in your organization
Recorded November 2021
How does resiliency prepare organizations for the unexpected? A panel discussion about change: team, process and technology convergence.
Content Performance Dashboard Basics
Recorded October 2021
Join us Oct. 27th as we show you all of the insights that you can gain with a well-crafted Google Analytics dashboard.
Discussion- Data ethics in the stories we tell
Strengthening your narrative and providing diverse perspectives through responsible use of data in getting your message out to your audience
The importance of a contact model
Seeking to improve engagement with your audiences? Follow along with this conversation about how to build your organization’s contact model!
Leveraging data to explore the content lifecycle
Recorded August 2021
Join us August 11th as we share a new approach to advance content analytics and engagement for the mission-driven sector.
Migrating to a new platform: How to leverage a hidden opportunity
Recorded July 2021
Follow along in this webinar recording, to learn what steps you should be taking when you need to make a change in your platforms!
Breaking down silos: A panel discussion with Media Cause & ParsonsTKO
Recorded July 2021
ParsonsTKO partners with Media Cause to discuss how organizations can create a more cohesive culture through their outreach strategies
Optimizing Virtual Events with Data
Maximize your next virtual event with data insights. Learn what data to access and how to use it to inform your next steps. Start now!
The intangibles of vendor selection: Finding an email system that works- May 2021
Join us May 12th as we talk through potential challenges, provide resources and prepare you to evaluate your email system.
Impactful Campaigns: The marriage of data and creativity- April 2021
This webinar explores how teams plan audience experiences, and how shifting that process can help you maximize your engagement.
Why you need a marketing CTO
Recorded March 2021
Follow along with Nate Parsons as we explore the many reasons you need a marketing Chief technical officer.
Have we reached “Peak CMS”?
Recorded November 2020
Is big spending on Content Management Systems still warranted? How can you better use your budget to drive audience engagement?
Making the Most of Your Pivot to Virtual Events
Mission-driven organizations require every tool available to maximize virtual event impact amidst fierce competition for donations
Accelerate your data strategy
Data helps you be more strategic and effective in your work. You first have to break common barriers to data usage in your organization.
Keeping Supporters Engaged When Crisis Is the New Normal
Recorded May 2020
We’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.
How to Use Search Data to Improve Your Communications Strategy
Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.