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Events at ParsonsTKO

Our free events connect mission-driven professionals with expertise to help them deepen audience engagement. We’re equally passionate about building community and connections among nonprofit changemakers.

Don’t see an upcoming event that fits your schedule? Please check out our Past Events for pre-recorded webinars on a range of topics, or visit our YouTube channel.

Want to go even deeper? Please contact us—we’ll be happy to schedule a 1:1 discussion.


Featured events

Leveraging data in content creation 

Thursday, June 16th, 2022 | 12pm ET/9amPT

Join us to learn about the trends and obstacles PTKO has identified- we’ll dive into content such as case studies, and the best way your organization can reach your audience and drive impact.

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Past events

Google Ad Grants 101

Recorded May 2022 

Join us as John Harrison shares his experience with the Ad Grants program and how your organization can make the most of this free tool.

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Are you prepared for the Google Analytics 4 transition?

Man looking at charts and graphs on a tabletRecorded April 2022

GA4’s new metrics focus offers new ways to report on your data but also implies a technology shift for your organization. Join us as we discuss how to prepare your organization for this change.

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How to use search data

Recorded April 2022 

What is your audience searching for? You know the data’s out there, now discover it’s super powers. Join us as we discuss what search data is, how to find it, and what to do with it.

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Diversifying Your Audience

Recorded March 2022 

We have all heard the phrase “diversify your audience” but what does it actually mean? Join us as we discuss various ways to think about diversifying your audience and steps to take to reach that goal.

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Before you build: Preparing for a website redesign

Recorded March 2022

Just thinking about redesigning your site can be stressful! Follow along as we share what you can do in advance to mitigate some of that stress.

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Cultural disconnect in social media listening algorithms

Recorded February 2022 

How do cultural norms impact how you listen to your audience? Follow along to learn how social media listening could be improved and allow for diverse voices to be heard.

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Technology Roadmapping 101

Recorded January 2022

Making major changes to your technology can be disruptive to your team. Follow along as we walk you through the right questions to ask as you get started.

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How to build and use a taxonomy

Library lit with old fashioned light bulbsRecorded December 2021

We’ve seen many organizations in our client work that have a taxonomy but are missing terms, executing an inconsistent strategy, and are unaware of the limitations that they have in their plan. Let’s talk about how your taxonomy is working for you!

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Post-pandemic resiliency in your organization

Recorded November 2021

How does resiliency prepare organizations for the unexpected? Are your Marketing, Fundraising, Events and IT teams converging in new ways, with new tools and struggling with ways to break the bonds of legacy apps and processes? Are the systems that your organization uses aligned with the new needs created by this convergence? Join us for a panel discussion about change as it relates to teams, processes and technology convergence.

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Content performance dashboard basics 

Recorded October 2021 

Do you know how your content is performing?
Do you know what metrics should matter for your content performance? Do you know what channels are working the best for the distribution of your content? Follow along as we share all of the insights that you can gain with a well-crafted Google Analytics dashboard.

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The importance of a contact model 

hello

Recorded October 2021

Seeking to improve engagement with your audiences and understand how well you are engaging with them? Contact modeling is the place to start!  Join us October 6th as we discuss contact modeling in detail and help you get started down the right path to audience engagement.

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Data ethics in the stories we tell

Recorded September 2021

Data ethics is one of the most prevalent hesitations in data storytelling.  Join the ParsonsTKO Data Innovation Studio as we talk with a panel of experts about strengthening your narrative and providing diverse perspectives through responsible use of data in getting your message out to your audience. 

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Data-driven PR metrics

Data has a better idea!

Recorded August 2021, 

Most comms & public relations professionals are sitting on a wealth of data that they are unaware of how to leverage. The experts at ParsonsTKO are partnering with PRSA NCC to bring you a two-part workshop that will teach you how to unlock the treasure chest of data that you may have and how to use it to make more informed decisions.

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Leveraging data to explore the content lifecycle

Recorded August 2021

None of the world’s biggest problems were solved in a vacuum. The team at ParsonsTKO is creating a space to help you accomplish more by facilitating data-driven conversations across the mission-driven sector.  In this webinar, we explore the ways collaboration and data can improve your mission-driven organization’s work in the context of content development.

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Breaking down silos: A panel discussion with Media Cause & ParsonsTKO

Recorded July 2021 

This summer, Media Cause and ParsonsTKO have teamed up for a virtual panel discussion to shed light on how organizations can create a more cohesive culture through their outreach strategies.

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Migrating to a new platform: How to leverage a hidden opportunity

Recorded July 2021 

There are many reasons to need a new system, whether it be a CRM, CMS, or any other digital platform. The challenge is that many organizations do not know how to strategically plan for the transition to a new system, and important work can get lost in the shuffle.

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Optimizing virtual events with data

Recorded June 2021

What data should you be accessing from virtual events and what next steps that data should be informing? Join us for this webinar, as our experts help you leverage data to optimize your next virtual event.

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Removing Silos with the Engagement Architecture Methodology

Recorded May 2021

Your donors are not one-dimensional people, and your engagement strategy shouldn’t be either. Yet, breaking down the silos between communications, digital technology, advocacy, and development can be difficult. Learn why it makes sense to look beyond WHO you’re engaging to focus on the HOW. 

Follow alongs with Tony Kopetchny and EveryAction as we dive into how to build your engagement strategy, why you should use the Engagement Architecture methodology, and what results you can expect as your architecture matures.

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The intangibles of vendor selection: Finding an email system that works

Recorded May 2021 

Communications teams focus their energy on building excellent content but don’t always have the best tool to distribute it. Are you confident you know what to look for when auditing your email system? How do you analyze the sales language from vendors to understand whether their tool can actually meet your needs?  Let us help demystify to process!

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Webinar- Impactful campaigns: the marriage of data & creativity

Recorded April 2021

What if you could use your data to better inform your creative campaigns? In this webinar we explore how teams plan audience experiences, and how shifting that process can help you use your organization’s marketing tools to maximize your engagement. We also dive into potential use cases and how your systems integrations can support your goals and leverage advanced capabilities like automation.

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Webinar: Why you need a marketing CTO

teamwork

Recorded March 2021

Keeping up with the pace of technology causing you stress? It’s time to hire a marketing CTO! Learn why, and how doing so can you and your organization optimize your engagement strategy.

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Webinar: The importance of a contact model

Recorded February 2021

Seeking to improve engagement with your audiences and understand how well you are engaging with them? Contact modeling is the place to start! Join us as we define and discuss contact modeling in detail to help you get started down the right path to audience engagement.

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PTKO Panel: Have we reached “Peak CMS”?

A discussion on technology evolution and its impact on audience engagement strategy and budgets

Recorded November 2020
Many organizations invest heavily in their Content Management Systems (CMS)—the backbone of their online presence. Are these large sums still warranted, given recent tech trends? In this discussion, we’ll help you learn how to allocate your outreach dollars to drive even bigger gains in audience engagement.

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Making the Most of Your Pivot to Virtual Events

Strategies for harnessing data and analytics to deepen audience engagement

Recorded October 2020

Virtual events are here to stay—and their success is essential to the impact and financial sustainability of our organizations. And yet with the rapid pivot to online events in the wake of the pandemic, few groups had enough time to develop outstanding systems for tracking, analyzing and integrating event data to improve performance.

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Accelerate your data strategy

Recorded September 2020

Data saves you time and helps you be more strategic and effective in your work. But in order to get these benefits, you first have to jump over common barriers to strategic data usage in your organization. Through this practical, hands-on workshop, we’ll show you how.
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Data for Social Impact: Racial and Economic Justice

Recorded August 2020

Meant to highlight the work of our Data Strategy Mentorship participants in the inaugural year of the program, this half day event was designed for a select group of upcoming data analysts and scientists to to present what they learned  about what the social impact and non-profit analytics sectors look like from industry professionals.

Included are video recordings and slide presentations from all parts of the event, including the six concurrent breakout sessions.

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Keeping supporters engaged when crisis is the new normal

Recorded May 2020

As you work to keep supporters engaged when crisis is the new normal, we’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.

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How to Use Search Data to Improve Your Communications Strategy

Recorded April 2020

Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.

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Monthly community gatherings

Each month we host an invite-only gathering of senior leaders from across our community to discuss a broad range of topics.

Some recent topics include:

  • Building a data driven culture at your org
  • Adapting in the wake of the increase in civic action for racial equity nationwide
  • Fundraising in 2021 and looking out to 2022
  • How to manage investments in engagement systems and platforms
  • Sharing lessons from a recent analysis of public sentiment in social media regarding the Black Lives Matter movement.

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