Events at ParsonsTKO
Our free events connect mission-driven professionals with expertise to help them deepen audience engagement. We’re equally passionate about building community and connections among nonprofit changemakers.
Don’t see an upcoming event that fits your schedule? Please check out our Past Events for pre-recorded webinars on a range of topics, or visit our YouTube channel.
Want to go even deeper? Please contact us—we’ll be happy to schedule a 1:1 discussion.
Recorded May 27, 2021
[Video Coming Soon!]
Your donors are not one-dimensional people, and your engagement strategy shouldn’t be either. Yet, breaking down the silos between communications, digital technology, advocacy, and development can be difficult. Learn why it makes sense to look beyond WHO you’re engaging to focus on the HOW.
Join Tony Kopetchny and EveryAction as we dive into how to build your engagement strategy, why you should use the Engagement Architecture methodology, and what results you can expect as your architecture matures.
Recorded May 2021
Communications teams focus their energy on building excellent content but don’t always have the best tool to distribute it. Are you confident you know what to look for when auditing your email system? How do you analyze the sales language from vendors to understand whether their tool can actually meet your needs? Let us help demystify to process!
Recorded April 2021
What if you could use your data to better inform your creative campaigns? In this webinar we explore how teams plan audience experiences, and how shifting that process can help you use your organization’s marketing tools to maximize your engagement. We also dive into potential use cases and how your systems integrations can support your goals and leverage advanced capabilities like automation.
Keeping up with the pace of technology causing you stress? It’s time to hire a marketing CTO! Learn why, and how doing so can you and your organization optimize your engagement strategy.
Seeking to improve engagement with your audiences and understand how well you are engaging with them? Contact modeling is the place to start! Join us as we define and discuss contact modeling in detail to help you get started down the right path to audience engagement.
A discussion on technology evolution and its impact on audience engagement strategy and budgets
Recorded November 2020
Many organizations invest heavily in their Content Management Systems (CMS)—the backbone of their online presence. Are these large sums still warranted, given recent tech trends? In this discussion, we’ll help you learn how to allocate your outreach dollars to drive even bigger gains in audience engagement.
Strategies for harnessing data and analytics to deepen audience engagement
Recorded October 2020
Virtual events are here to stay—and their success is essential to the impact and financial sustainability of our organizations. And yet with the rapid pivot to online events in the wake of the pandemic, few groups had enough time to develop outstanding systems for tracking, analyzing and integrating event data to improve performance.
Recorded September 2020
Data saves you time and helps you be more strategic and effective in your work. But in order to get these benefits, you first have to jump over common barriers to strategic data usage in your organization. Through this practical, hands-on workshop, we’ll show you how.
Recorded August 2020
Meant to highlight the work of our Data Strategy Mentorship participants in the inaugural year of the program, this half day event was designed for a select group of upcoming data analysts and scientists to to present what they learned about what the social impact and non-profit analytics sectors look like from industry professionals.
Included are video recordings and slide presentations from all parts of the event, including the six concurrent breakout sessions.
Recorded May 2020
As you work to keep supporters engaged when crisis is the new normal, we’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.
Recorded April 2020
Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.
Monthly community gatherings
Each month we host an invite-only gathering of senior leaders from across our community to discuss a broad range of topics.
Some recent topics include:
- Building a data driven culture at your org
- Adapting in the wake of the increase in civic action for racial equity nationwide
- Fundraising in 2020 and looking out to 2021
- How to manage investments in engagement systems and platforms
- Sharing lessons from a recent analysis of public sentiment in social media regarding the Black Lives Matter movement.