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Events at ParsonsTKO

Our free events connect mission-driven professionals with expertise to help them deepen audience engagement. We’re equally passionate about building community and connections among nonprofit changemakers.

Don’t see an upcoming event that fits your schedule? Please check out our Past Events for pre-recorded webinars on a range of topics, or visit our YouTube channel.

Want to go even deeper? Please contact us—we’ll be happy to schedule a 1:1 discussion.

Featured event

Making the Most of Your Pivot to Virtual Events

Strategies for harnessing data and analytics to deepen audience engagement

October 28, 2020
3 to 4pm EDT (12 to 1pm PDT)

Virtual events are here to stay—and their success is essential to the impact and financial sustainability of our organizations. And yet with the rapid pivot to online events in the wake of the pandemic, few groups had enough time to develop outstanding systems for tracking, analyzing and integrating event data to improve performance.

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Past events

Accelerate your data strategy

Recorded September 2020

Data saves you time and helps you be more strategic and effective in your work. But in order to get these benefits, you first have to jump over common barriers to strategic data usage in your organization. Through this practical, hands-on workshop, we’ll show you how.
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Data for Social Impact: Racial and Economic Justice

Recorded August 2020

Meant to highlight the work of our Data Strategy Mentorship participants in the inaugural year of the program, this half day event was designed for a select group of upcoming data analysts and scientists to to present what they learned  about what the social impact and non-profit analytics sectors look like from industry professionals.

Included are video recordings and slide presentations from all parts of the event, including the six concurrent breakout sessions.

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Keeping supporters engaged when crisis is the new normal

Recorded May 2020

As you work to keep supporters engaged when crisis is the new normal, we’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.

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How to Use Search Data to Improve Your Communications Strategy

Recorded April 2020

Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.

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Welcome sign

Monthly community gatherings

Each month we host an invite-only gathering of senior leaders from across our community to discuss a broad range of topics.

Some recent topics include:

  • Building a data driven culture at your org
  • Adapting in the wake of the increase in civic action for racial equity nationwide
  • Fundraising in 2020 and looking out to 2021
  • How to manage investments in engagement systems and platforms
  • Sharing lessons from a recent analysis of public sentiment in social media regarding the Black Lives Matter movement.