Making accessibility part of your content workflow
Often organizations talk about accessibility testing on websites. It’s a valuable part of launching a redesigned experience; However, most organizations are generating content across more than just a website, including social media, email marketing and advertising. Through this engagement architecture ecosystem, case studies, whitepapers, data visualizations, and other forms of thought work are disseminated through various touchpoints.
- What does accessibility mean and what does it entail?
- Why do it? What is accessibility in practice?
- What are the incremental steps to be made that can help bring lasting change?
Video recording and resources
Recorded: August 24, 2022 | ~55 minutes
Related blog post: Making accessibility part of your workflow
Solutions Producer, ParsonsTKO
With a background in Art Education, Educational Technology, Information Technology and Digital Marketing, John has been designing, coordinating and launching websites and digital experiences since the turn of the century, and joined ParsonsTKO in 2021.
At Enterprise Community Partners, a national, non-profit affordable housing organization, John helped design, build, launch, and maintain a modern marketing engagement architecture. This interconnected email, web, CRM and data ecosystem enabled Enterprise to identify quickly, grow and segment new audiences for affordable housing development, advocacy, social impact investment and philanthropy. John’s past client work includes AARP, Audi USA, Abbott Pharmaceuticals, Wells Fargo Foundation, Windstream, Virginia Satellite Education Network and Enterprise Green Communities.
John received his B.A. at James Madison University and a leadership certificate at Loyola University. When he’s not deeply engaged in customer journeys, writing user stories and prototyping wireframes, John enjoys logging the miles on his bike, hiking in the woods and perfecting vegetarian dishes in Richmond, VA, where he lives with his spouse Erica.
VP of Strategy & Communications, Disability:IN
Elaine KA is an experienced marketing and communications leader with over 15 years of experience, specialized in inclusive communications, including narratives and campaigns related to accessibility, ESG, and executive pledges for inclusion.
Her work has earned Disability:IN recognition on Fast Company’s inaugural “Brands that Matter” list. She led the marketing campaign “Are You IN?” which to date has galvanized 96 CEOs to go ‘all in’ for disability inclusion as well as 30+ Investors and over 2,000 individual signatures. At Disability:IN she has successfully spearheaded an organizational re-brand from USBLN to Disability:IN, a website revamp compliant to WCAG 2.1 AA, and provided authentic disability representation creative assets produced by Disability:IN, but available to the public.
Junior Associate of DEI & Corporate Communications, Current Global
Sena is someone who values the ever changing landscape of public relations. She finds the most enjoyment in the planning and strategic nature of this field. She believes that by making products and services more accessible, organizations can harness the full power of word of mouth. Sena has recently invested her time into a Masters of Science program at New York University, where she is enrolled in the Public Relations and Corporate Communication degree program. She hopes to become a chief communications officer for a large corporation.
Chief Technology Officer, Futureman Digital
With 20+ years in delivering engineering, design, and experiential concepts to life for brands like Ernst & Young, McDonald’s, Nike, P&G, Ally Bank, IBM, Aston Martin Red Bull Racing, James Hardie and more, he brings a unique eye to Futureman’s digital capabilities. He studied design and animation at the Illinois Institute of Art, harnessing his passion for animation and the creative with the ability to translate it to UI, UX, and engineering over his career.
When he’s not at Futureman, Conrad loves listening to vinyl and is passionate about cars. He also is a Disney fanatic. He and his wife visit Disney World several times a year. Be warned that if you start talking Disney to Conrad, that you’re in for at least an hours worth of conversation.
Resources mentioned in this panel discussion:
- The A11y Project
- Google’s Inclusive Marketing Toolkit
- Dall-E 2
- Web Content Accessibility Guidelines
- Accessible Social