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Improving Your Digital Asset Management System

Start by asking the right questions!

What do you want to achieve with DAM?

Photos

Graphics or design files (e.g. infographics)

Videos

PDFs

Documents (e.g. text-based documents, spreadsheets, presentations)

Other

Digital marketing (e.g. use on website, social media, email)

Print marketing (e.g. flyers, magazines)

Providing external access to select files (e.g. brand style guides, downloadable collections)

Internal file management and collaboration

Other:

A dedicated DAM: __________

Online storage systems such as Google Drive, Box.com, Dropbox

Hard drives

Emails

Website CMS media library

Physical files

Unsure

Less than 1 TB*

Between 1 - 5 TB

More than 5 TB

Note: 1 TB roughly equals 250,000 photos taken with a 12MP camera; 250 movies or 500 hours of HD video; or 6.5 million document pages, commonly stored as Office files, PDFs, and presentations.

How many users need to MANAGE the DAM?

How many users need to SEARCH the DAM?

No, we don’t have any clear processes documented and followed

Somewhat, but there are many gaps and ad hoc processes

Yes, we have clear governance that is consistently followed

Do you have an established taxonomy, or way of categorizing your assets?

Website serves assets from the DAM

Collaboration within the DAM

Creative tool integration (such as InDesign or Photoshop)

Social media integration

Other cloud storage integrations

Built-in workflow tools

API integrations

Improving Your Digital Asset Management System

Start by asking the right questions!

Use this form to help guide your discussions about Digital Asset Management

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