The importance of a contact model
(Why you need one and how to create it!)
A key obstacle to answering those challenges is the absence of a clear, consistent and, most importantly, operational contact model that outlines and connects:
- The strategic objectives (organizational goals) for engaging with a particular contact
- The tactical engagement points used to meet those objectives
- The key attributes of a contact that should be tracked within (and across) systems to measure and improve engagement
Recorded Feb 10, 2021 | ~56 minutes
- Slide deck: The importance of a contact model
More resources on contact modeling
Want to go even deeper on contact modeling and audience engagement strategy? Feel free to check out these resources, and email us to set up a personalized 1:1 discussion.
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