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Taxonomy

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Let’s Discuss…Taxonomy

This time on “Let’s discuss…with ParsonsTKO”, we talk Taxonomy. If that’s something you haven’t thought about in a while, you’re not alone. Many organizations think of taxonomy as a “set it and forget it” proposition but nothing could be further from the truth. An ever evolving taxonomy helps you: Stay focused on your organization’s goals

Audience Engagement & Acquisition

Don’t just have a taxonomy, use your taxonomy

Nate Parsons | 3 minute read

Part 2: Using taxonomy to point the way Taxonomy is not just a point on the map, it’s a guide for your journey If you’ve read part 1 of this blog series (and if you haven’t give it a read now), we hope we have convinced you of the superpowers of taxonomy. How do you

Content Strategy

Don’t just have a taxonomy, use your taxonomy

Nate Parsons | 5 minute read

Part 1: Using taxonomy to grow Why is such an ancient and omnipresent feature of the web so poorly used and understood by so many? Pop quiz… You use your website taxonomy to: Decide what content you should write next month Explain what concepts you think are related to your audiences Visualize organizational shifts in

Audience Engagement & Acquisition

Engagement Architecture- a visual model for audience interactions

Nate Parsons | 6 minute read

If you’ve visited ParsonsTKO, you’ve probably seen Engagement Architecture mentioned frequently in our writing. It’s an approach we use across our work, it connects technology, internal processes, staff expertise, content, and outreach tactics into a holistic strategy for audience engagement. During a recent presentation, I shared the graphic below to illustrate the value of this