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Platform Management

Overcome two common hurdles to integrating your outreach systems

Precisely because so much of our lives is now lived digitally, the distinction between online communication from nonprofits and for-profit companies has gotten fuzzy: Constituents and advocates want mission-driven organizations to communicate with the sophistication they come to expect from the businesses they engage with each day. Longtime donors are used to personalized messages from

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System selection and landscape analysis

When selecting a new vendor, don’t forget the intangibles

Most executives rightfully consider their employees to be their most important asset. Yet there’s another group of individuals that plays a critical role in your organization’s success, particularly with communications and fundraising: the skilled professionals who work for your technology vendors. Your engagement platforms help you deliver the right messages to your stakeholders at the

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Eric Rojas
Strategy and Planning

Why you need a marketing CTO

Your mission-driven organization hires fundraising experts, communications professionals, and event planners to engage your audiences. In addition, your nonprofit may enlist executives, content specialists, academic experts, and others to communicate directly with supporters. All of these people work tirelessly to achieve your nonprofit’s mission. But are they using your systems and technology as effectively as

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Nate Parsons
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