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Audience Engagement & Acquisition

Engagement Architecture- a visual model for audience interactions

If you’ve visited ParsonsTKO, you’ve probably seen Engagement Architecture mentioned frequently in our writing.  It’s an approach we use across our work, it connects technology, internal processes, staff expertise, content, and outreach tactics into a holistic strategy for audience engagement. During a recent presentation, I shared the graphic below to illustrate the value of this

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Nate Parsons
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