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Marketing Automation

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Why your organization needs a contact model

Whether you’re communicating with members, donors or volunteers, your outreach will always be richer and more effective if you have a thorough understanding of the needs and interests of your supporters. Many teams attempt this by creating personas – fictional characters, developed through user research, who represent and humanize their most important audience segments. As

Email, CRM and Automation

Before Choosing an Email System, Translate Your Needs into Use Cases

Adam Good | 4 minute read

Is your organization thinking about changing or upgrading its email management system? If so, we’re delighted that you care so deeply about the effectiveness of your organization’s emails—we can’t emphasize enough the importance of email in deepening engagement among your audiences! Having advised dozens of mission-driven clients on how to boost their email capabilities, we’ve

Email, CRM and Automation

How to choose email software that works for you (rather than you working for your system)

Adam Good | 7 minute read

Few things are more important for engaging your stakeholders than strategic, timely emails. If you’re looking to retain members, hit ambitious fundraising goals or win over policy makers, it won’t happen if your team can’t make smart use of its email system to send the right messages to the right people at the right time.

Analytics & Optimization

Supercharge email growth by asking the best questions

Adam Good | 5 minute read

Thanks to the ingenuity of tech entrepreneurs, there’s no shortage of ways to stay in touch with your supporters and stakeholders in 2020. Yet, despite the wealth of platforms available to all of us, email remains the best, most reliable platform to expand and deepen engagement with those who care about your mission. Indeed, we

Analytics & Optimization

Let’s Discuss… Machine Learning Applications

Lisa McHenry | 3 minute read

In our first ever “informed, but informal” conversation video, Stefan, Nate, and Tony discuss the latest trends in machine learning from the recent DATAx San Francisco conference, get real about how organizations can (but aren’t) using data to drive change and throw a little shade on Google for teaching us bad search habits on how

Analytics Architecture

A vision for extraordinary change at your organization

Stefan Byrd-Krueger | 5 minute read

When faced with the daily crush of responsibilities and addressing your organization’s most immediate needs, it is easy to lose sight of the potential of your work, and how each piece of your outreach portfolio can support one another. When you rush to get a solution in place, it becomes difficult to recognize the ways

Email, CRM and Automation

How to Create Your Automated Welcome Series Today

Adam Good | 13 minute read

…And get back weeks of your life in the process Are you the sort of communications professional who deals with limited resources while juggling multiple responsibilities and roles? Right, silly question. I’ll cut to the chase – you need engaged audiences if you want effective communication that delivers on your strategic goals. Automation may sound