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Email, CRM and Automation

Before Choosing an Email System, Translate Your Needs into Use Cases

Is your organization thinking about changing or upgrading its email management system? If so, we’re delighted that you care so deeply about the effectiveness of your organization’s emails—we can’t emphasize enough the importance of email in deepening engagement among your audiences! Having advised dozens of mission-driven clients on how to boost their email capabilities, we’ve

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Audience Engagement & Acquisition

Engagement Architecture- a visual model for audience interactions

If you’ve visited ParsonsTKO, you’ve probably seen Engagement Architecture mentioned frequently in our writing.  It’s an approach we use across our work, it connects technology, internal processes, staff expertise, content, and outreach tactics into a holistic strategy for audience engagement. During a recent presentation, I shared the graphic below to illustrate the value of this

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Nate Parsons
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