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Tony Kopetchny

Four New Year’s resolutions for nonprofits in 2021

As 2020 draws to a close, the nonprofit sector continues to face economic and social challenges—ones that won’t immediately recede when the clock strikes midnight on our tumultuous year. The need for innovative solutions persists. And there’s no better time than the turning of a calendar year to think creatively and strategically about how our

Strategy & Governance

Where is the upstream starting point for digital transformation?

Tony Kopetchny | 5 minute read

The need for digital transformation in the mission-driven sector is not new. Yet with the onslaught of changes caused by the pandemic, it heartens me that digital transformation is finally being recognized as an operational imperative by nonprofit executives. Any talk on this topic centers around the idea of “integration.” What this means is that

Strategy & Governance

Overcoming change fatigue in the mission-driven sector

Tony Kopetchny | 8 minute read

In the course of my job I have the luck of talking extensively with communications and fundraising experts about nonprofit technology and digital transformation. Even before the global pandemic, this meant I heard lots of chatter about “change fatigue”—the constant upheaval that folks in our sector experience in adapting to ever-changing systems. At one point

Strategy & Governance

Zoom fatigue and meeting culture

Tony Kopetchny | 5 minute read

“Zoom fatigue” is now a trending topic—just as a culture of endless work meetings was trending before the pandemic. I sympathize and relate, and appreciate the studies about which parts of the online meeting experience are wearing us out. Who knew staring at ourselves for so long would have such a draining effect—Adonis would be

Strategy & Governance

Stay the course on digital transformation

Tony Kopetchny | 3 minute read

In change management theory, there are critical moments when resistance to change is no longer an option due to external pressures that can’t continue to be mitigated or brushed aside. Coronavirus gives us exactly such a moment. We didn’t choose it. But we can make the most of this opportunity to start deliberately transitioning away

Strategy & Governance

Transformational change is a marathon, not a sprint

Tony Kopetchny | 6 minute read

There are so many amazing benefits to endurance sports like marathon running. Some of them are obvious to an outsider: Improved physical health. More mental resilience. Guilt-free eating of pasta and pizza! Not to mention that amazing feeling of accomplishment that comes from doing something incredibly difficult (and that many others think is crazy). This

Strategy & Governance

Adaptable transformation starts with knowing the order of operations

Tony Kopetchny | 6 minute read

My wife and I still live in a fixer-upper that we bought 11 years ago – and somehow it seems like we are “always fixing, never upping!” As it is with many first-time homebuyers, a lot of our early experiences with “pros” weren’t too positive. We didn’t really know how to shop for the services

Planning and Roadmap Development

Transformation is a hands-on activity

Tony Kopetchny | 2 minute read

The hardest part of change is that even a better world is a different world than the one people are used to. Change happens, ideally, when a choice has been made proactively, but it happens more than we’d like because the choice not to change is taken off the table. When organizations talk about transformation,

Analytics & Optimization

How to adopt a data driven business culture

Tony Kopetchny | 7 minute read

A Data Strategy Subscription to catalyze change Many mission-driven leaders already see that a data-driven culture of analytics is their most sustainable path to improved organizational performance. However, if you’re like some of the overworked people we know, your attention is pulled in a million directions each day. You may intellectually understand that data strategy

Audience Engagement & Acquisition

Content is Wealth: How Think Tanks Can Fill the “Content Void”

Tony Kopetchny | 15 minute read

In a multi-channel media environment where the ability to grab attention drives dollars, content is wealth. Think tanks create a tremendous volume of high-value content. But are they using it to maximize both their own wealth and the public interest? *PDF download available: How Think Tanks Can Fill the Content Void Introduction Partisanship, rumor, and