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Audience Engagement & Acquisition

Engagement Architecture- a visual model for audience interactions

If you’ve visited ParsonsTKO, you’ve probably seen Engagement Architecture mentioned frequently in our writing.  It’s an approach we use across our work, it connects technology, internal processes, staff expertise, content, and outreach tactics into a holistic strategy for audience engagement. During a recent presentation, I shared the graphic below to illustrate the value of this

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Nate Parsons
Audience Engagement & Acquisition

How to Break Through the #GivingTuesday Noise

In its seventh year, #GivingTuesday has become a well-established brand among nonprofits, NGOs, and ordinary citizens looking to support worthy causes. At the same time, #GivingTuesday campaigns compete for screen time with an endless flow of holiday season advertisements. So how do organizations break through the noise and implement an effective #GivingTuesday campaign? Here’s a

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Nate Parsons