Blog

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Strategy and Planning

Why you need a marketing CTO

Your mission-driven organization hires fundraising experts, communications professionals, and event planners to engage your audiences. In addition, your nonprofit may enlist executives, content specialists, academic experts, and others to communicate directly with supporters. All of these people work tirelessly to achieve your nonprofit’s mission. But are they using your systems and technology as effectively as

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Nate Parsons
Platform Management

Engagement Architecture- a visual model for audience interactions

If you’ve visited ParsonsTKO, you’ve probably seen Engagement Architecture mentioned frequently in our writing.  It’s an approach we use across our work, it connects technology, internal processes, staff expertise, content, and outreach tactics into a holistic strategy for audience engagement. During a recent presentation, I shared the graphic below to illustrate the value of this

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Nate Parsons