This post was co-authored by Nate Parsons and Stefan Byrd-Krueger – It’s no secret that since its launch in 2020, Google has been pushing the latest version of their analytics platform: Google Analytics 4 (GA4). Google expects both new and existing users to jump onboard GA4 and as time has gone by, users who have
“Our audience is too white, too male, too US-centric, too [something].” “We need to diversify our audiences.” “How can we attract a more diverse supporter base?” If you work in nonprofit marketing or fundraising, chances are you’ve heard one of these from a colleague recently. In this “new” era of racial reckoning, many organizations are
Your nonprofit’s outreach is powered by a range of software platforms that help you communicate with audience members, and that collect and centralize data on these contacts. As your organizational needs change, and new products and features become available, it’s inevitable that you will consider shifting or upgrading systems in your Engagement Architecture from time
Precisely because so much of our lives is now lived digitally, the distinction between online communication from nonprofits and for-profit companies has gotten fuzzy: Constituents and advocates want mission-driven organizations to communicate with the sophistication they come to expect from the businesses they engage with each day. Longtime donors are used to personalized messages from
Each year, your organization’s outreach, fundraising, and program teams create a wealth of digital content: think of all those reports, donor emails, Twitter posts, policy toolkits, event invites, etc. Collectively, it’s “obvious” these various tools are helping deepen engagement among supporters. But how easy is it for you to measure and communicate the real impact
As a strategist, I’m often asked by colleagues for my ideas and predictions about “the next big thing.” When I was younger I answered this less from expertise than from an internalized obligation to prove my value. Yet age has taught me I’m not an oracle: for one, I definitely did not see Covid-19 coming!
It’s safe to say that practically no one reading this has the word “taxonomy” in their official job title. The majority of folks don’t have it anywhere in their written job description either. Even if you work in communications, it’s likely the concept of taxonomy at least somewhat vexes you. If this is true, don’t
Revenue matters—not only for private sector companies, but in the nonprofit sector too. This is why your organization is probably gearing up for its annual Giving Tuesday push as you read this. With luck, your marketing and fundraising teams already have a clean and segmented list of active and known audiences, and will be deploying
This blog post written by guest blogger Lydia F. de la Torre, Founder of Golden Data Law. This year, Colorado became the third state to enact a comprehensive privacy law (the Colorado Data Privacy Act or “DPA.”). The law will go into effect on July 1, 2023 and is set to impose obligations on nonprofit and
The development of content―from development to its ultimate effect on audiences―is a long journey. The result is difficulty in measuring the “impact” of every input into that final piece of content and the effort required to drive that impact. And even before measuring, defining “impact” is already a familiar challenge in this sector. There are