Blog

Thoughts, theories and talking points. Join the conversation.

Supercharge email growth by asking the best questions

Thanks to the ingenuity of tech entrepreneurs, there’s no shortage of ways to stay in touch with your supporters and stakeholders in 2019. Yet, despite the wealth of platforms available to all of us, email remains the best, most reliable platform to expand and deepen engagement with those who care about your mission. Indeed, we

Strategy & Governance

Avoiding software whiplash: How to pick the best tools without getting distracted by the latest fad

Patti DeBow | 6 minute read

Have you ever been overwhelmed by a new software tool, feeling like you’re working in a foreign language, even though it makes perfect sense to colleagues? If yes, then you’ll have some insight into my first months with PTKO last year. Coming from a large enterprise where everything was Microsoft and PC-centric, I had to

Audience Engagement & Acquisition

Let’s Discuss…Taxonomy

2 minute read

This time on “Let’s discuss…with ParsonsTKO”, we talk Taxonomy. If that’s something you haven’t thought about in a while, you’re not alone. Many organizations think of taxonomy as a “set it and forget it” proposition but nothing could be further from the truth. An ever evolving taxonomy helps you: Stay focused on your organization’s goals

Analytics & Optimization

Let’s Discuss… Data strategy

2 minute read

In this episode of Let’s discuss…with ParsonsTKO, we dive into data. An intimidating subject for some, but a topic you should absolutely be discussing! Is your data helping you answer questions that will improve your outreach and increase donations? For many mission driven organizations, the answer is no. Why is that? Perhaps it’s because you

Strategy & Governance

Start Planning Your Organization’s Transition to Gutenberg

Lisa McHenry | 5 minute read

WordPress executives cherish that they run the world’s most popular Content Management System (CMS) – and wouldn’t you? For years their publishing software has been powerful, easy to customize, and loved by search engines. However, as all tech companies are aware, you have to evolve to stay on top… so in the past year WordPress

Analytics Health Check

Low bounce rate, and other signs of double counted data

Stefan Byrd-Krueger | 11 minute read

What causes double counting, and what is its impact? Have you ever noticed a major change in your Google Analytics stats? A sudden drop to a low bounce rate, or a big and enduring jump in pageviews? Sometimes this is a change in audience behavior because your publishing and outreach practices have made a difference,

Audience Engagement & Acquisition

Let’s discuss…Why we don’t build websites.

2 minute read

The third episode of Let’s discuss…with ParsonsTKO series, explains a seemingly contradictory statement we often make…”We don’t build websites.” Once upon a time a website was all you needed. It was where you started and where you finished. Unfortunately, many organizations are still in that mindset. But with all the digital avenues available to reach

Strategy & Governance

How a framework skeptic came to embrace Agile

Patti DeBow | 7 minute read

A book called Case in Point is the go-to resource for management consulting interview prep. As an MBA student, I diligently studied its contents: numerous frameworks, commandments, steps, scenarios, buzzwords and tips (yes, all of these words appear in chapter titles) for solving all manner of cases. Collectively, as its introduction promises, this “system” is

Analytics & Optimization

A few ways to get at your Twitter data

Stefan Byrd-Krueger | 7 minute read

Twitter occupies a unique and powerful niche in the outreach and engagement arsenal for nonprofit organizations, especially those that aim to engage the media, “thought-leaders,” and other influential audiences. In addition to the community access it provides, Twitter is also an invaluable data resource for organizations to learn about their own content and audiences, as

Audience Engagement & Acquisition

Let’s Discuss…the Value of Content

2 minute read

“Let’s Discuss… The Value of Content” In the second video of our “Let’s discuss…with ParsonsTKO series”, we dive into content. Is content still queen? Does your content help your audience realize you are a trusted source? Are you personalizing your content? And the real burning question…what do baloney and Baywatch have to do with any