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Audience Engagement & Acquisition

Engagement matters: Evolving beyond the R-E-I communications model

It’s hard for any organization to thrive in complete obscurity. Whether you’re working to end childhood hunger or working to change policies in your city, your impact and influence will be limited at best—or nonexistent at worst—without building awareness and mindshare among the people who volunteer, give, and advocate for your mission. Fortunately professionals don’t

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Tool Evaluation and Selection

When selecting a new vendor, don’t forget the intangibles

Most executives rightfully consider their employees to be their most important asset. Yet there’s another group of individuals that plays a critical role in your organization’s success, particularly with communications and fundraising: the skilled professionals who work for your technology vendors. Your engagement platforms help you deliver the right messages to your stakeholders at the

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Eric Rojas
Strategy & Governance

Why you need a marketing CTO

Your mission-driven organization hires fundraising experts, communications professionals, and event planners to engage your audiences. In addition, your nonprofit may enlist executives, content specialists, academic experts, and others to communicate directly with supporters. All of these people work tirelessly to achieve your nonprofit’s mission. But are they using your systems and technology as effectively as

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Nate Parsons
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