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Making Accessibility Part of Your Content Workflow

Making Accessibility Part of Your Content Workflow IDEA: A commitment to inclusion, diversity, equity, and accessibility If you work in a mission-driven organization, no doubt you’ve heard about commitments to diversity, equity and inclusion. How do you make outreach that is natively inclusive because it is accessible? “Accessibility focuses on how a disabled person accesses

Data Insights

Is Google Analytics 4 right for your organization?

Nate Parsons | 14 minute read

This post was co-authored by Nate Parsons and Stefan Byrd-Krueger – It’s no secret that since its launch in 2020, Google has been pushing the latest version of their analytics platform: Google Analytics 4 (GA4). Google expects both new and existing users to jump onboard GA4 and as time has gone by, users who have

Strategy and Planning

5 hidden opportunities in migrating to a new software platform

Adam Good | 6 minute read

Your nonprofit’s outreach is powered by a range of software platforms that help you communicate with audience members, and that collect and centralize data on these contacts. As your organizational needs change, and new products and features become available, it’s inevitable that you will consider shifting or upgrading systems in your Engagement Architecture from time

Data Insights

Understanding the role and impact of digital content

Chelsie Lui | 4 minute read

Each year, your organization’s outreach, fundraising, and program teams create a wealth of digital content: think of all those reports, donor emails, Twitter posts, policy toolkits, event invites, etc. Collectively, it’s “obvious” these various tools are helping deepen engagement among supporters. But how easy is it for you to measure and communicate the real impact

Strategy and Planning

The next big thing(s)

Tony Kopetchny | 12 minute read

As a strategist, I’m often asked by colleagues for my ideas and predictions about “the next big thing.” When I was younger I answered this less from expertise than from an internalized obligation to prove my value. Yet age has taught me I’m not an oracle: for one, I definitely did not see Covid-19 coming!

Strategy and Planning

Why you should care about taxonomy

Adam Good | 6 minute read

It’s safe to say that practically no one reading this has the word “taxonomy” in their official job title. The majority of folks don’t have it anywhere in their written job description either. Even if you work in communications, it’s likely the concept of taxonomy at least somewhat vexes you. If this is true, don’t

Strategy and Planning

Don’t forget about potential revenue leaks as Giving Tuesday approaches

Tony Kopetchny | 3 minute read

Revenue matters—not only for private sector companies, but in the nonprofit sector too. This is why your organization is probably gearing up for its annual Giving Tuesday push as you read this. With luck, your marketing and fundraising teams already have a clean and segmented list of active and known audiences, and will be deploying

Thoughts, theories and talking points. Join the conversation.

Lizzo and The Library of Congress: A Masterclass in Diversifying your Audience

Making Accessibility Part of Your Content Workflow

Is Google Analytics 4 right for your organization?

So you want to reach a more diverse audience?

5 hidden opportunities in migrating to a new software platform

Overcome two common hurdles to integrating your outreach systems

Understanding the role and impact of digital content

The next big thing(s)

Why you should care about taxonomy

Don’t forget about potential revenue leaks as Giving Tuesday approaches