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Nonprofit COVID-19 Response: Insights from our mission-driven community

Executive Summary The COVID-19 crisis is forcing rapid and, at times, radical adaptation among mission-driven organizations. ParsonsTKO ran a survey among our clients and the nonprofit community to gather more detailed insights into how organizations are impacted and responding, then combined these findings with our experience and advice. Deep disruptions in internal processes, reduced staff

Change Management

Always be yourself: keeping your personality in remote meetings

Andrea Bishop | 2 minute read

Last night at the dinner table with my family, my kids were entertaining us with their impressions of my behavior on camera during my remote meetings. To my delight, my kids were teasing me more about my non-verbal behavior than any verbal tics. I learned that I give the camera a lot of “thumbs up”

Content Strategy

The essential role of nonprofits in the face of a public health crisis

Patti DeBow | 4 minute read

As governments struggle to safeguard public health and shore up the global economy in the face of COVID-19, public sector leaders are in the spotlight as never before. Yet while local and national governments bear the heaviest burden for protecting our collective health, nonprofits and civil society are playing an essential supporting role informing and

Email, CRM and Automation

Before Choosing an Email System, Translate Your Needs into Use Cases

Adam Good | 4 minute read

Is your organization thinking about changing or upgrading its email management system? If so, we’re delighted that you care so deeply about the effectiveness of your organization’s emails—we can’t emphasize enough the importance of email in deepening engagement among your audiences! Having advised dozens of mission-driven clients on how to boost their email capabilities, we’ve

Email, CRM and Automation

How to choose email software that works for you (rather than you working for your system)

Adam Good | 7 minute read

Few things are more important for engaging your stakeholders than strategic, timely emails. If you’re looking to retain members, hit ambitious fundraising goals or win over policy makers, it won’t happen if your team can’t make smart use of its email system to send the right messages to the right people at the right time.

PTKO’s weekly reads, curated for you: February 28, 2020 edition

Lisa McHenry | 3 minute read

The world we live in is constantly changing–and the technology systems we rely on turn-over even faster. In order to stay up to date on best practices, new developments, and emerging theories, we are always reading. We share these articles internally and figured we should be sharing with you as well. Here’s what we’ve been

How to bring joy in your remote organization

Andrea Bishop | 4 minute read

Let’s face it, folks. The workforce is evolving every day. More and more companies are seeing the benefits of remote work, and are welcoming remote teams to their space. A special analysis done by FlexJobs and Global Workplace Analytics found that there has been a major upward trend in the amount of people working remotely

Analytics & Optimization

Let’s Discuss…Engagement Architecture

Lisa McHenry | 1 minute read

Exploring the ParsonTKO website, you will find the term Engagement Architecture used frequently. It’s what we’re all about. To us it’s the philosophy we use to guide the work we do with the amazing mission driven organizations we work with. But what do we mean by it? Join Nate, Patti, Stefan and Tony as they

Audience Engagement & Acquisition

Create impactful content by answering your audience’s questions

Rick Richards | 5 minute read

There’s an overwhelming tendency for content creators to look at a specific piece of content – say, an interview with a thought leader, or the launch of a new product offering – and ask: “How can I drive more traffic to this? Who’s the perfect audience for it?” The problem with this approach? It’s like

Analytics & Optimization

Overcoming internal resistance to data usage: Part 3

Stefan Byrd-Krueger | 3 minute read

Taking action: Five tips for overcoming internal resistance to data usage at your organization Part 3 in our series on data usage Trying to convince peers in your organization to make more strategic use of data and analytics? There are many outstanding reasons for anyone who cares about improved performance to do it! However, mission-driven