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Audience Engagement & Acquisition

Engagement Architecture- a visual model for audience interactions

If you’ve visited ParsonsTKO, you’ve probably seen Engagement Architecture mentioned frequently in our writing.  It’s an approach we use across our work, it connects technology, internal processes, staff expertise, content, and outreach tactics into a holistic strategy for audience engagement. During a recent presentation, I shared the graphic below to illustrate the value of this

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Nate Parsons
Business Intelligence & Reporting

What prevents your organization from putting its data to use?

Last week I had the pleasure of presenting—nay, of hosting a collaborative learning session—with the Oakland Nonprofit Technology Network (NTEN) about the challenges and opportunities of putting data to work at nonprofit organizations. My co-panelists, Sarah Vig from the Sierra Club and Sarah Wunning from GLIDE SF, shared stories about how to gradually enhance data

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Stefan Byrd-Krueger
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