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“They sparkle still the right Promethean fire;” Great things are afoot in digital asset management, fueled by the Folger’s five centuries of Shakespearean art

As the most-quoted writer in the English language, Shakespeare has no shortage of compliments paid to him. Perhaps for good reason: the truth, beauty, and insight of his words continue to inspire each new generation. At PTKO, we believe great works deserve the widest audiences and that those works are even most powerful when appreciated

Audience Engagement & Acquisition

Content is Wealth: How Think Tanks Can Fill the “Content Void”

Tony Kopetchny | 15 minutes read

In a multi-channel media environment where the ability to grab attention drives dollars, content is wealth. Think tanks create a tremendous volume of high-value content. But are they using it to maximize both their own wealth and the public interest? *PDF download available: How Think Tanks Can Fill the Content Void Introduction Partisanship, rumor, and

Analytics & Optimization

How Think Tank Visuals Drive Social Media Engagement

Stefan Byrd-Krueger | 4 minutes read

Over the past decade, social media rose in prominence due to the speed with which content can be created and shared. This has allowed assertive organizations to capture attention and dominate issue areas. But as more and more players compete in this space, the challenge grows to become ever more clever, clear, and insightful in

Analytics & Optimization

After #GivingTuesday: What Comes Next? How to maximize the value of your NON-giving audiences

Tony Kopetchny | 4 minutes read

The fourth quarter is a significant time for charitable giving, and its anchor event is #GivingTuesday. It’s become a “must-participate” event in the mission-driven space, yielding impressive returns and helping many organizations hit their annual targets. The crucible of #GivingTuesday pushes teams to fine-tune their messaging, ensure that technology is working well, and create well-planned

Audience Engagement & Acquisition

How to Break Through the #GivingTuesday Noise

Nate Parsons | 4 minutes read

In its seventh year, #GivingTuesday has become a well-established brand among nonprofits, NGOs, and ordinary citizens looking to support worthy causes. At the same time, #GivingTuesday campaigns compete for screen time with an endless flow of holiday season advertisements. So how do organizations break through the noise and implement an effective #GivingTuesday campaign? Here’s a

Strategy & Governance

The human challenge in digital transformation

Patti DeBow | 3 minutes read

It’s likely you already know that continuous technology investments are needed to keep your organization relevant with the folks you most care about – your members, donors, employees and anyone else with a digital connection to your organization. Yet the biggest challenge in digital transformation typically isn’t project deadlines. It’s in transforming your people and

Audience Engagement & Acquisition

What we learned from #ComNet18 on Twitter

Stefan Byrd-Krueger | 8 minutes read

Last week, hundreds of communications professionals from mission-driven organizations gathered in San Francisco for ComNet18 to share ideas about how to make greater impact in their work. Whether you were able to attend in person or not, thanks to tremendous audience participation on Twitter (more than 3,000 tweets!), anyone could not only follow along, but

Analytics & Optimization

A modern approach to tagging links in Google Analytics

Stefan Byrd-Krueger | 7 minutes read

A lot of work in digital marketing goes into the simple task of convincing your audience to click a link. This can take the form of a tweet linking to your website, a donate button embedded in your email signature, a particular path built into your site navigation, or a promotional piece leading to a

Strategy & Governance

Could your organization be 2% better and what would that allow you to do?

Tony Kopetchny | 4 minutes read

Attention Seekers We’re living in a time dubbed the “attention economy”. But what happens once you get someone’s attention? How do you get them to take action? And once they do, how can you create engagement and build affinity? These are the questions everyone is looking to solve. And most are missing the opportunity to move

Strategy & Governance

Are you managing a portfolio or a string of project expenses?

Tony Kopetchny | 2 minutes read

When you sit down to review your current year budget allocations, are you able to trace how the value of your investments map to your organization’s top-line goals? Can you show how organizational expenses are resulting in improved technical prowess, processes, and buy-in? Close to two decades ago I lost myself in my first organizational