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Analytics & Optimization

After #GivingTuesday: What Comes Next? How to maximize the value of your NON-giving audiences

The fourth quarter is a significant time for charitable giving, and its anchor event is #GivingTuesday. It’s become a “must-participate” event in the mission-driven space, yielding impressive returns and helping many organizations hit their annual targets. The crucible of #GivingTuesday pushes teams to fine-tune their messaging, ensure that technology is working well, and create well-planned

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Audience Engagement & Acquisition

How to Break Through the #GivingTuesday Noise

In its seventh year, #GivingTuesday has become a well-established brand among nonprofits, NGOs, and ordinary citizens looking to support worthy causes. At the same time, #GivingTuesday campaigns compete for screen time with an endless flow of holiday season advertisements. So how do organizations break through the noise and implement an effective #GivingTuesday campaign? Here’s a

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Nate Parsons
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