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“They sparkle still the right Promethean fire;” Great things are afoot in digital asset management, fueled by the Folger’s five centuries of Shakespearean art

As the most-quoted writer in the English language, Shakespeare has no shortage of compliments paid to him. Perhaps for good reason: the truth, beauty, and insight of his words continue to inspire each new generation. At PTKO, we believe great works deserve the widest audiences and that those works are even most powerful when appreciated

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Nate Parsons
Audience Engagement & Acquisition

Content is Wealth: How Think Tanks Can Fill the “Content Void”

In a multi-channel media environment where the ability to grab attention drives dollars, content is wealth. Think tanks create a tremendous volume of high-value content. But are they using it to maximize both their own wealth and the public interest? *PDF download available: How Think Tanks Can Fill the Content Void Introduction Partisanship, rumor, and

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Analytics & Optimization

After #GivingTuesday: What Comes Next? How to maximize the value of your NON-giving audiences

The fourth quarter is a significant time for charitable giving, and its anchor event is #GivingTuesday. It’s become a “must-participate” event in the mission-driven space, yielding impressive returns and helping many organizations hit their annual targets. The crucible of #GivingTuesday pushes teams to fine-tune their messaging, ensure that technology is working well, and create well-planned

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Audience Engagement & Acquisition

How to Break Through the #GivingTuesday Noise

In its seventh year, #GivingTuesday has become a well-established brand among nonprofits, NGOs, and ordinary citizens looking to support worthy causes. At the same time, #GivingTuesday campaigns compete for screen time with an endless flow of holiday season advertisements. So how do organizations break through the noise and implement an effective #GivingTuesday campaign? Here’s a

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Nate Parsons
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