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Thoughts, theories and talking points. Join the conversation.

Your outreach strategy should no longer revolve around your website

Centuries ago, it was commonly accepted that the earth was the center of our universe. The heavens revolved around us. It was just that simple. It was challenging to convince everyone that the earth, and all the other planets in our solar system, actually rotate around the sun. It went against everything we’d been taught

Strategy & Governance

“Let’s Discuss… Roadmapping”

1 minute read

What is roadmapping? Call it dynamic steering, transformation planning, or portfolio management, but whatever you call it, if you intend to be an organization the thrives well into the future, get to it! In this episode of Let’s discuss, Nate and Tony talk about the many benefits of preparing a long term plan for your

Audience Engagement & Acquisition

You have to switch to Gutenberg anyway. Why not seize the moment and make your site work smarter?

Patti DeBow | 6 minute read

Does your organization rely on WordPress for its website? If so, we suggest your team start planning its migration to Gutenberg—it’s the new-and-improved version of WordPress that will be a required update for all users by next year. We want you to get ahead of the curve, rather than be rushed into a last-minute process

Five essentials for effective management in a remote organization

Courtney Matherly | 5 minute read

I love working from home. I love the ability to fit my office wherever it fits into my life on any given day; I love that remote work can be done on a flexible schedule (most days); and I love the personal growth its afforded me in developing the skill of looking for my own

Strategy & Governance

Create practical and sustainable change with an Engagement Platform Roadmap

Nate Parsons | 5 minute read

Ever have that acute feeling of miasma that comes from having identified a problem but knowing that you’ll need to convince multiple people, over multiple years, to help you solve it? You aren’t alone, we all struggle to evolve our digital communications platforms, fix our internal business processes, and develop a shared approach between departments.

Analytics & Optimization

Supercharge email growth by asking the best questions

Adam Good | 5 minute read

Thanks to the ingenuity of tech entrepreneurs, there’s no shortage of ways to stay in touch with your supporters and stakeholders in 2019. Yet, despite the wealth of platforms available to all of us, email remains the best, most reliable platform to expand and deepen engagement with those who care about your mission. Indeed, we

Audience Engagement & Acquisition

Let’s Discuss…Taxonomy

2 minute read

This time on “Let’s discuss…with ParsonsTKO”, we talk Taxonomy. If that’s something you haven’t thought about in a while, you’re not alone. Many organizations think of taxonomy as a “set it and forget it” proposition but nothing could be further from the truth. An ever evolving taxonomy helps you: Stay focused on your organization’s goals

Strategy & Governance

Avoiding software whiplash: How to pick the best tools without getting distracted by the latest fad

Patti DeBow | 6 minute read

Have you ever been overwhelmed by a new software tool, feeling like you’re working in a foreign language, even though it makes perfect sense to colleagues? If yes, then you’ll have some insight into my first months with PTKO last year. Coming from a large enterprise where everything was Microsoft and PC-centric, I had to

Analytics & Optimization

Let’s Discuss… Data strategy

2 minute read

In this episode of Let’s discuss…with ParsonsTKO, we dive into data. An intimidating subject for some, but a topic you should absolutely be discussing! Is your data helping you answer questions that will improve your outreach and increase donations? For many mission driven organizations, the answer is no. Why is that? Perhaps it’s because you

Strategy & Governance

Start Planning Your Organization’s Transition to Gutenberg

Lisa McHenry | 5 minute read

WordPress executives cherish that they run the world’s most popular Content Management System (CMS) – and wouldn’t you? For years their publishing software has been powerful, easy to customize, and loved by search engines. However, as all tech companies are aware, you have to evolve to stay on top… so in the past year WordPress