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Analytics & Optimization

Hidden treasures: Putting your under-utilized data to work

In my work unpacking the data capabilities of nonprofits, we frequently uncover the phenomenon of ‘hidden’ data—that is, data that can answer key business questions without requiring any additional investment in advanced systems or technical implementation. You might be surprised at the valuable data your organization already has at its disposal! Yet it’s not enough

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Analytics & Optimization

How to Build a Data-driven Culture: A Case Study from NRECA 

Authored By Stefan Byrd-Krueger and Jessica O’Neal, Senior Director Editorial and Digital Strategy at NRECA In a recent Stanford University survey, nonprofit leaders and staff said inadequate measurement of organizational performance is today’s top challenge facing their sector. It’s an issue we’re deeply familiar with in our respective roles as a nonprofit data consultant and

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Stefan Byrd-Krueger
Strategy & Governance

Nonprofit COVID-19 Response: Insights from our mission-driven community

Executive Summary The COVID-19 crisis is forcing rapid and, at times, radical adaptation among mission-driven organizations. ParsonsTKO  ran a survey among our clients and the nonprofit community to gather more detailed insights into how organizations are impacted and responding, then combined these findings with our experience and advice. Deep disruptions in internal processes, reduced staff

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Stefan Byrd-Krueger
Email, CRM and Automation

Before Choosing an Email System, Translate Your Needs into Use Cases

Is your organization thinking about changing or upgrading its email management system? If so, we’re delighted that you care so deeply about the effectiveness of your organization’s emails—we can’t emphasize enough the importance of email in deepening engagement among your audiences! Having advised dozens of mission-driven clients on how to boost their email capabilities, we’ve

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