Exploring the ParsonTKO website, you will find the term Engagement Architecture used frequently. It’s what we’re all about. To us it’s the philosophy we use to guide the work we do with the amazing mission driven organizations we work with. But what do we mean by it? Join Nate, Patti, Stefan and Tony as they
There’s an overwhelming tendency for content creators to look at a specific piece of content – say, an interview with a thought leader, or the launch of a new product offering – and ask: “How can I drive more traffic to this? Who’s the perfect audience for it?” The problem with this approach? It’s like
Taking action: Five tips for overcoming internal resistance to data usage at your organization Part 3 in our series on data usage Trying to convince peers in your organization to make more strategic use of data and analytics? There are many outstanding reasons for anyone who cares about improved performance to do it! However, mission-driven
Why aren’t more mission-driven organizations making better use of data? Part 2 in our series on data usage As I mentioned in a prior blog post, the business case for investing in data and analytics is strong. Yet even the smartest organizations face barriers in turning inspiring rhetoric about data-informed decision making into meaningful and
How to convince skeptics to invest in data strategy and analytics Part 1 in a series on data usage To some executives, the benefits of being “data-driven” are self-evident. Certainly this reflects our own bias: We strongly believe that actionable data, targeted to your organizational goals, will usually improve the quality of decision-making. This is
Wouldn’t it be great if, when we asked a quick question, we got a quick answer? Our new video series, 1-Minute Consult, does just that. In each 1-Minute Consult, an engagement architect from ParsonsTKO will answer one business question that’s commonly asked by our mission-driven clients. We’ve designed these videos to fit seamlessly into your
How do we focus when surrounded by change? We all feel it. Thanks in part to technology, the world is changing fast, particularly the business world. Every conversation about work seems to include the word “Transformation”, or terms borrowed from the tech field. All this talk of being a “disruptor” or “being agile” can be
There are so many amazing benefits to endurance sports like marathon running. Some of them are obvious to an outsider: Improved physical health. More mental resilience. Guilt-free eating of pasta and pizza! Not to mention that amazing feeling of accomplishment that comes from doing something incredibly difficult (and that many others think is crazy). This
Centuries ago, it was commonly accepted that the earth was the center of our universe. The heavens revolved around us. It was just that simple. It was challenging to convince everyone that the earth, and all the other planets in our solar system, actually rotate around the sun. It went against everything we’d been taught
What is roadmapping? Call it dynamic steering, transformation planning, or portfolio management, but whatever you call it, if you intend to be an organization the thrives well into the future, get to it! In this episode of Let’s discuss, Nate and Tony talk about the many benefits of preparing a long term plan for your
If you have a focus not just on making a sale, but on finding the right-fit clients to support in making a positive and lasting impact in the world then you might be exactly who we’re looking for.