In this episode of Let’s discuss…with ParsonsTKO, we dive into data. An intimidating subject for some, but a topic you should absolutely be discussing! Is your data helping you answer questions that will improve your outreach and increase donations? For many mission driven organizations, the answer is no. Why is that? Perhaps it’s because you
WordPress executives cherish that they run the world’s most popular Content Management System (CMS) – and wouldn’t you? For years their publishing software has been powerful, easy to customize, and loved by search engines. However, as all tech companies are aware, you have to evolve to stay on top… so in the past year WordPress
What causes double counting, and what is its impact? Have you ever noticed a major change in your Google Analytics stats? A sudden drop to a low bounce rate, or a big and enduring jump in pageviews? Sometimes this is a change in audience behavior because your publishing and outreach practices have made a difference,
The third episode of Let’s discuss…with ParsonsTKO series, explains a seemingly contradictory statement we often make…”We don’t build websites.” Once upon a time a website was all you needed. It was where you started and where you finished. Unfortunately, many organizations are still in that mindset. But with all the digital avenues available to reach
A book called Case in Point is the go-to resource for management consulting interview prep. As an MBA student, I diligently studied its contents: numerous frameworks, commandments, steps, scenarios, buzzwords and tips (yes, all of these words appear in chapter titles) for solving all manner of cases. Collectively, as its introduction promises, this “system” is
Twitter occupies a unique and powerful niche in the outreach and engagement arsenal for nonprofit organizations, especially those that aim to engage the media, “thought-leaders,” and other influential audiences. In addition to the community access it provides, Twitter is also an invaluable data resource for organizations to learn about their own content and audiences, as
“Let’s Discuss… The Value of Content” In the second video of our “Let’s discuss…with ParsonsTKO series”, we dive into content. Is content still queen? Does your content help your audience realize you are a trusted source? Are you personalizing your content? And the real burning question…what do baloney and Baywatch have to do with any
Part 2: Using taxonomy to point the way Taxonomy is not just a point on the map, it’s a guide for your journey If you’ve read part 1 of this blog series (and if you haven’t give it a read now), we hope we have convinced you of the superpowers of taxonomy. How do you
Part 1: Using taxonomy to grow Why is such an ancient and omnipresent feature of the web so poorly used and understood by so many? Pop quiz… You use your website taxonomy to: Decide what content you should write next month Explain what concepts you think are related to your audiences Visualize organizational shifts in
In our first ever “informed, but informal” conversation video, Stefan, Nate, and Tony discuss the latest trends in machine learning from the recent DATAx San Francisco conference, get real about how organizations can (but aren’t) using data to drive change and throw a little shade on Google for teaching us bad search habits on how