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Exploring Google Analytics 4 Alternatives: A Comprehensive Comparison

Google Analytics 3 (GA3/Universal Analytics) has long been the go-to analytics tool for tracking website performance and gaining insights into user behavior. However, with the sunsetting of GA3/Universal Analytics, there is a growing demand for alternative analytics platforms that offer unique features, customization options, and enhanced data privacy. Let’s delve into some of the top

Strategy and Planning

How to have efficient meetings? Don’t.

Patti DeBow | 6 minute read

I’m not the first to point out that productivity and efficiency are concepts brought to us by systems like capitalism and white supremacy. Through these lenses, our colleagues and staff are “human resources” whose purpose is to maximize output. But hey, we’re in the nonprofit sector, doing good, so that can’t apply to us right?

Strategy and Planning

Five steps executives should take for the ethical use of AI

Nate Parsons | 4 minute read

After 20 years of consulting across seven industries, I have seen a variety of novel technologies be discovered and then evolve to become part of every organization’s technology platform. What I haven’t seen very often is a planned approach to onboarding these new technologies to ensure they are deployed intentionally, ethically, and with mechanisms to evaluate, optimize,

Data Insights

Finding the Anti-Hero: Improving your organization’s audience engagement

Jamie Mueller, MSW | 3 minute read

TSwift said it best – “It’s Me, Hi. I’m the Problem it’s Me…” A few weeks ago, I sat in a conference session where someone presented on Audience Engagement scores. They went over how and what they measured to identify their most loyal and engaged donors, as well as how they used this information to

Change Management

Navigating the Transition to Google Analytics 4: A Step-by-Step Guide

Rick Richards | 7 minute read

This post was co-authored by Chris Sabat and Rick Richards– As the world of digital analytics continues to evolve, the need to keep up with new technologies and trends has become increasingly important. One such development is the transition to Google’s “new version” of Analytics, GA4, which promises to provide a more comprehensive view of

Change Management

Nonprofits should engage with AI

Nate Parsons | 4 minute read

As artificial intelligence (AI) continues to proliferate across industries, it’s crucial that nonprofits are involved in steering its ethical development in these early days. The consequences of not doing so are already apparent in the failures of social media giants like Facebook and Twitter to address the needs of the social good, as well as

Platform Management

Getting your board on board with technology changes

John Harrison | 2 minute read

Selecting technology for a nonprofit or social good organization can take significant time and effort. Depending on the size, reach, and impact anticipated from a technology change, engaging the board of directors is often critical to your success. While the C-level and managers will probably lead your organization’s tech selection, you can think of the

Strategy and Planning

Your migration to GA4 needs a change management plan

Patti DeBow | 3 minute read

By now you likely know that Google Analytics 3 (aka GA3 or Universal Analytics) is going away this summer. Hopefully, you already have GA4 up and running, or at least have a plan for the transition. You may have even considered an alternative platform, which is likely the right choice for many organizations given the

Data Insights

Uncharted waters: The Google Analytics transition

Rick Richards | 7 minute read

Over the past decade, many nonprofits have come to rely on Google Analytics to measure their outreach impact due to the platform’s ubiquitous usage throughout multiple industries. The free price tag helps a lot too. In a matter of months, however, Universal Analytics (aka Google Analytics as we’ve known it for the past 10 years)

Platform Management

Maintaining your organization’s 501(c)(3) vs. 501(c)(4) status doesn’t have to be a nightmare!

John Harrison | 5 minute read

The challenge of maintaining a unified constituent experience with multiple systems that essentially serve the same purpose To stay financially sustainable, many traditional nonprofits (including hospitals, think tanks, and affordable housing organizations) have spun up sidecar organizations to promote advocacy, facilitate political lobbying that advances their nonprofit missions – and in the case of social