An Engagement Architecture Maturity Model:
How to optimize your platform and increase value
Running your outreach can feel like treading water, working hard to keep engagement going, without being able to move forward in sophistication or optimize your tactics.
ParsonsTKO’s Engagement Architecture model is unique in that it considers the myriad of challenges you face in reaching your audience prior to coming up with a unified solution.
Engagement Architecture is about seeing your systems and channels as a complete portfolio of your business, rather than individual units that require budget-draining expenditures on maintenance and support. It’s a blueprint for ensuring the platforms, people, and processes across your organization are all aligned to drive audience engagement. And it’s the interconnection of the tools and technology, the products and channels, the staff, and the audience, as well as, what moves that audience through the stages of engagement.