Have you wondered about the meaning of all the data you’re tracking?
Almost every organization or business today is collecting some type of digital data about it’s donors, members, and constituents. But that doesn’t mean the data is actually used to empower their strategic leadership decisions.
Visitors to your digital systems are leaving valuable clues behind with their onsite behavior – offering you incredible insights into their wants and needs… if you take the time to look.
Before you can determine how to best analyze this data, you have to confirm you have the right data collection capabilities. A non-optimized analytics setup will hinder your attempts at analysis. Worse, it may even present the wrong answers to mission critical questions that guide your strategic planning.
Use our automated tool below to determine the status of your analytics technical setup in just 5 minutes:
Don’t worry! Giving us your URL won’t allow us to access anything that a typical visitor to your website wouldn’t see.
While you wait for the analysis to complete
- Quality of Implementation - is the technical setup sound?
- Relevance of Data - is the data collected the right data to answer organizational questions?
- Trustworthiness of Data - is the data itself reliable or is there reason to suggest it could be compromised in some way?