Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
In light of the acute social & racial justice crises facing our country and the world compounded with the public health crisis, we at ParsonsTKO are aware of the stress and trauma that individuals and communities may be facing. We recognize that we all may need time away from work and are encouraging our staff to take the time they need.
As a company and individuals, we encourage our staff to participate in their local, national, and global community in ways that they feel motivated through “community action” time separate from their PTO or sick time.
We want to increase our company impact, specifically by connecting with organizations with deep experience in social and racial justice that we can pro-bono support and partner with. If you know of an organization that could benefit from our ability to help enhance their outreach capacities and capabilities please put us in touch with them.
Seeking true freedom and justice for all,
Tony, Stefan, Patti, and Nate and the ParsonsTKO staff
The operating system for your outreach
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
How data can improve the lives of your staff
The goal of our data strategy work at ParsonsTKO is to make sure every organization’s data lives up to its highest and best use. These efforts take many forms, but can be distilled to this: Does your data support your people and does it help make their daily work easier? As an analyst, I spend
Hidden treasures: Putting your under-utilized data to work
In my work unpacking the data capabilities of nonprofits, we frequently uncover the phenomenon of ‘hidden’ data—that is, data that can answer key business questions without requiring any additional investment in advanced systems or technical implementation. You might be surprised at the valuable data your organization already has at its disposal! Yet it’s not enough
How to Build a Data-driven Culture: A Case Study from NRECA
Authored By Stefan Byrd-Krueger and Jessica O’Neal, Senior Director Editorial and Digital Strategy at NRECA In a recent Stanford University survey, nonprofit leaders and staff said inadequate measurement of organizational performance is today’s top challenge facing their sector. It’s an issue we’re deeply familiar with in our respective roles as a nonprofit data consultant and