It’s been two years since I wrote about why we launched ParsonsTKO. I am a bit overdue for an update…
New laws around data and privacy are right around the corner, and yet there remains much confusion around exactly what we're supposed to do about it. For most American marketers, the new European law is the most serious privacy legislation ever encountered, and the first time there's been a legal re...
We have deep experience and knowledge across a broad range of technical, communications, branding and creative practices–but we don’t do everything. We work with executive level teams and leaders on planning and change management. We work with digital teams, marketing, communications and IT at the juncture of communications/outreach and technology, for creative or systems design, selection and implementation, tracking and analysis.
Technology, even when efficiently and modestly applied can be expensive. ParsonsTKO can help you frame your technical funding requests to 3rd party sources for your projects. We help organizations write high-quality grant proposals as well as RFPs for competitively bidding out projects. Let us work with you to gain access to new sources of funds and spend the money you have efficiently and effectively.
Budgets matter and measurable goal driven plans to maximize the value you receive from every dollar you spend can strengthen future requests. We work with organizations to craft multi-year technology roadmaps that weave together the capabilities you want, the systems you need, and the amount of time you can devote to projects into a modular, clear plan that’s easy to report on and advocate for.
Measuring your outreach performance is a must for any organization, but to gain competitive advantages raw analytics need to be processed to reveal insights that guide optimizations. We empower organizations by creating data frameworks that expose insights, creating real-time dashboards visualizing your goals, and training your staff to use data to inform tactical and strategic decision-making.
Leverage ParsonsTKO’s years of experience and broad connections within your industry to gain insights and advice on how to plan and execute organizational and departmental initiatives and drive organizational change. We offer on-demand consulting services based on monthly retainers, not hours. We make our team available to you for calls and meetings as you need us, without worry about watching the clock.
Technology is a tool, not a solution. Solutions come from people and processes--but often organizations deploy long-term plans that do not allow for shorter cycle interval performance reviews. ParsonsTKO works with teams to understand how they can apply cutting edge agile business processes into your organization, from budgeting to project management to communications.
Complimenting our experience and visual design we work with clients to build and deliver amazing websites powered by sophisticated content management systems (CMS), web applications, and configure and connect business systems from Customer Relationship Management Systems (CRMs) to digital asset management (DAM) and Project Management Tools.
We focus on developing “right fit” solutions instead of simply pushing expensive “best in class” solutions that often are as big of a headache as the problem they solve. We have extensive experience developing enterprise architectures, content management & creation pipelines, and helping plan for disaster, security, and continuity of operations.
We create impactful visual designs that carry organizational brand promise in the virtual and physical worlds. We can help translate your brand experience into effective identity systems applied to your full digital suite as well as print collateral ranging from signage and infographics to full magazine layouts.
Creating impact requires a strong holistic approach to your engagement strategy. You need to not just reach people once, but create pathways that move them toward engagement and support for your organization to take action on your behalf. We collaborate with our clients to develop content strategies that provide opportunities for increased engagement with your audiences.
We use our experience and expertise to transform intimidating, anxiety producing challenges into fantastic collaborations and partnerships.
ParsonsTKO is a small company founded by two colleagues and friends on the belief that there is a partnership model to client engagement–and that digital is more than just a website, it is strategy that touches every aspect of a business from sales and marketing to HR and everything in between. We have a talented multi-disciplinary team capable of leading deep strategy and planning engagements, building analytical frameworks, analyzing data, designing brand and user experiences, building software applications and connecting systems via APIs.
Our company also runs an apprentice program, these highly skilled but new to the workforce team members work in close collaboration with senior team members producing excellent work while learning the ropes of the business. As a small company we can not offer the promotion path larger companies can, so when an apprenticeship ends we are happy to help place these talented contributors in other agencies or companies.
We are happy you stopped by our site, please be sure to check out our blog or sign up for our newsletter, where we share our thoughts on the industry, tools and tactics.
We aren’t ninjas or rockstars, nor are we cowboys, though we’ve been to more than a few rodeos. We are seasoned veterans of many campaigns, constantly curious, motivated by challenges and at the center of innovation within the industry. We are passionate about the power of digital transformation and the good of that change.
