Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
The operating system for your outreach
Engagement Architecture
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
Hidden treasures: Putting your under-utilized data to work
In my work unpacking the data capabilities of nonprofits, we frequently uncover the phenomenon of ‘hidden’ data—that is, data that can answer key business questions without requiring any additional investment in advanced systems or technical implementation. You might be surprised at the valuable data your organization already has at its disposal! Yet it’s not enough
How to Build a Data-driven Culture: A Case Study from NRECA
Authored By Stefan Byrd-Krueger and Jessica O’Neal, Senior Director Editorial and Digital Strategy at NRECA In a recent Stanford University survey, nonprofit leaders and staff said inadequate measurement of organizational performance is today’s top challenge facing their sector. It’s an issue we’re deeply familiar with in our respective roles as a nonprofit data consultant and
Let’s Discuss…Big Ideas
When most of us think of forces for change, we think of sudden dramatic events. But more often change happens so slowly we don’t notice. We become comfortable with the status quo and don’t even realize the opportunity to use these changes to create something new, to transform, is passing us by. In this edition
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