Digital transformation for the mission-driven sector
Google Analytics Decision-Making Toolkit
We offer a free and self-guided assessment process to help organizations make an informed decision
about their next analytics platform as the sunsetting of Google’s Universal Analytics approaches.
Engagement Architecture: the operating system for your outreach
We help mission-driven organizations become more effective, data-informed, and able to sustain high-quality audience engagement. Our digital transformation expertise is delivered within the framework of a practical roadmap that allows for improvements and adaptation over time.
Every organization has a strategy for outreach & engagement, but does your organization have the system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary system weaving together your staff’s expertise & capacity, your technology, and our data-driven processes into an effective operating system that removes both internal and external barriers to success.
What we do
Strategy & Planning
Your organization spends heavily on technical systems for engaging supporters. But are you getting the most from these critical investments?
Data & Insights
Do you feel like your organization has never had more data—but that actionable insights from this data aren’t yet making your job easier, or your team’s performance more effective?
Platform Management
Anyone who’s led a major change initiative knows that getting the software & technology setup is only half the battle. Using your new capabilities, onboarding staff, and changing processes all are needed to realize value.
From the ParsonsTKO Blog
Is Google Analytics 4 right for your organization?
This post was co-authored by Nate Parsons and Stefan Byrd-Krueger – It’s no secret that since its launch in 2020, Google has been pushing the latest version of their analytics platform: Google Analytics 4 (GA4). Google expects both new and existing users to jump onboard GA4 and as time has gone by, users who have
So you want to reach a more diverse audience?
“Our audience is too white, too male, too US-centric, too [something].” “We need to diversify our audiences.” “How can we attract a more diverse supporter base?” If you work in nonprofit marketing or fundraising, chances are you’ve heard one of these from a colleague recently. In this “new” era of racial reckoning, many organizations are
5 hidden opportunities in migrating to a new software platform
Your nonprofit’s outreach is powered by a range of software platforms that help you communicate with audience members, and that collect and centralize data on these contacts. As your organizational needs change, and new products and features become available, it’s inevitable that you will consider shifting or upgrading systems in your Engagement Architecture from time
Who we've helped
