Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
The operating system for your outreach
Engagement Architecture
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
Your outreach strategy should no longer revolve around your website
Centuries ago, it was commonly accepted that the earth was the center of our universe. The heavens revolved around us. It was just that simple. It was challenging to convince everyone that the earth, and all the other planets in our solar system, actually rotate around the sun. It went against everything we’d been taught
“Let’s Discuss… Roadmapping”
What is roadmapping? Call it dynamic steering, transformation planning, or portfolio management, but whatever you call it, if you intend to be an organization the thrives well into the future, get to it! In this episode of Let’s discuss, Nate and Tony talk about the many benefits of preparing a long term plan for your
You have to switch to Gutenberg anyway. Why not seize the moment and make your site work smarter?
Does your organization rely on WordPress for its website? If so, we suggest your team start planning its migration to Gutenberg—it’s the new-and-improved version of WordPress that will be a required update for all users by next year. We want you to get ahead of the curve, rather than be rushed into a last-minute process
Who we've helped
