Are you ready to engage your audiences?
What We Do
Everyone needs a strategy that organizes their integrated outreach and audience engagement messaging, the technology deployed to deliver them, and the strategies and tactics used to integrate different audience touch points and interactions together, holistically. An Engagement Architecture organizes and manages not just your website and other communications software (the Engagement Platform) but also the related marketing and outreach strategies that connect people to your organization or mission. Let us show you how to create a powerful and practical roadmap for managing, improving, and planning for high-quality audience engagement.
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
“They sparkle still the right Promethean fire;” Great things are afoot in digital asset management, fueled by the Folger’s five centuries of Shakespearean art
As the most-quoted writer in the English language, Shakespeare has no shortage of compliments paid to him. Perhaps for good reason: the truth, beauty, and insight of his words continue to inspire each new generation. At PTKO, we believe great works deserve the widest audiences and that those works are even most powerful when appreciated
Content is Wealth: How Think Tanks Can Fill the “Content Void”
In a multi-channel media environment where the ability to grab attention drives dollars, content is wealth. Think tanks create a tremendous volume of high-value content. But are they using it to maximize both their own wealth and the public interest? *PDF download available: How Think Tanks Can Fill the Content Void Introduction Partisanship, rumor, and
How Think Tank Visuals Drive Social Media Engagement
Over the past decade, social media rose in prominence due to the speed with which content can be created and shared. This has allowed assertive organizations to capture attention and dominate issue areas. But as more and more players compete in this space, the challenge grows to become ever more clever, clear, and insightful in