Are you ready to engage your audiences?
What We Do
Everyone needs a strategy that organizes their integrated outreach and audience engagement messaging, the technology deployed to deliver them, and the strategies and tactics used to integrate different audience touch points and interactions together, holistically. An Engagement Architecture organizes and manages not just your website and other communications software (the Engagement Platform) but also the related marketing and outreach strategies that connect people to your organization or mission. Let us show you how to create a powerful and practical roadmap for managing, improving, and planning for high-quality audience engagement.
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
The human challenge in digital transformation
It’s likely you already know that continuous technology investments are needed to keep your organization relevant with the folks you most care about – your members, donors, employees and anyone else with a digital connection to your organization. Yet the biggest challenge in digital transformation typically isn’t project deadlines. It’s in transforming your people and
What we learned from #ComNet18 on Twitter
Last week, hundreds of communications professionals from mission-driven organizations gathered in San Francisco for ComNet18 to share ideas about how to make greater impact in their work. Whether you were able to attend in person or not, thanks to tremendous audience participation on Twitter (more than 3,000 tweets!), anyone could not only follow along, but
A modern approach to tagging links in Google Analytics
A lot of work in digital marketing goes into the simple task of convincing your audience to click a link. This can take the form of a tweet linking to your website, a donate button embedded in your email signature, a particular path built into your site navigation, or a promotional piece leading to a