Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
The operating system for your outreach
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
Nonprofit COVID-19 Response: Insights from our mission-driven community
Executive Summary The COVID-19 crisis is forcing rapid and, at times, radical adaptation among mission-driven organizations. ParsonsTKO ran a survey among our clients and the nonprofit community to gather more detailed insights into how organizations are impacted and responding, then combined these findings with our experience and advice. Deep disruptions in internal processes, reduced staff
Always be yourself: keeping your personality in remote meetings
Last night at the dinner table with my family, my kids were entertaining us with their impressions of my behavior on camera during my remote meetings. To my delight, my kids were teasing me more about my non-verbal behavior than any verbal tics. I learned that I give the camera a lot of “thumbs up”
The essential role of nonprofits in the face of a public health crisis
As governments struggle to safeguard public health and shore up the global economy in the face of COVID-19, public sector leaders are in the spotlight as never before. Yet while local and national governments bear the heaviest burden for protecting our collective health, nonprofits and civil society are playing an essential supporting role informing and