Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
The operating system for your outreach
Engagement Architecture
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
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From the ParsonsTKO Blog
Let’s Discuss…Engagement Architecture
Exploring the ParsonTKO website, you will find the term Engagement Architecture used frequently. It’s what we’re all about. To us it’s the philosophy we use to guide the work we do with the amazing mission driven organizations we work with. But what do we mean by it? Join Nate, Patti, Stefan and Tony as they
Create impactful content by answering your audience’s questions
There’s an overwhelming tendency for content creators to look at a specific piece of content – say, an interview with a thought leader, or the launch of a new product offering – and ask: “How can I drive more traffic to this? Who’s the perfect audience for it?” The problem with this approach? It’s like
Overcoming internal resistance to data usage: Part 3
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Who we've helped
