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Lay the foundations for successful long term outreach and engagement for your organization
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The operating system for your outreach
Engagement Architecture
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
What we do
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
5 tips for nonprofits on Colorado’s new privacy law
This blog post written by guest blogger Lydia F. de la Torre, Founder of Golden Data Law. This year, Colorado became the third state to enact a comprehensive privacy law (the Colorado Data Privacy Act or “DPA.”). The law will go into effect on July 1, 2023 and is set to impose obligations on nonprofit and
The role of content in the nonprofit sector
The development of content―from development to its ultimate effect on audiences―is a long journey. The result is difficulty in measuring the “impact” of every input into that final piece of content and the effort required to drive that impact. And even before measuring, defining “impact” is already a familiar challenge in this sector. There are
Why not remote? A case for maintaining flexible work arrangements
As organizations face big questions about whether and how to return to physical offices as the pandemic subsides, the symbolism of the “water cooler” has captured executives’ attention like never before. (Honestly, the last time I thought this much about a water cooler was during my high school football practices in August). The water cooler,
Who we've helped
