Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
In light of the acute social & racial justice crises facing our country and the world compounded with the public health crisis, we at ParsonsTKO are aware of the stress and trauma that individuals and communities may be facing. We recognize that we all may need time away from work and are encouraging our staff to take the time they need.
As a company and individuals, we encourage our staff to participate in their local, national, and global community in ways that they feel motivated through “community action” time separate from their PTO or sick time.
We want to increase our company impact, specifically by connecting with organizations with deep experience in social and racial justice that we can pro-bono support and partner with. If you know of an organization that could benefit from our ability to help enhance their outreach capacities and capabilities please put us in touch with them.
Seeking true freedom and justice for all,
Tony, Stefan, Patti, and Nate and the ParsonsTKO staff
The operating system for your outreach
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
What we do
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
Why you need a marketing CTO
Your mission-driven organization hires fundraising experts, communications professionals, and event planners to engage your audiences. In addition, your nonprofit may enlist executives, content specialists, academic experts, and others to communicate directly with supporters. All of these people work tirelessly to achieve your nonprofit’s mission. But are they using your systems and technology as effectively as
Why your organization needs a contact model
Whether you’re communicating with members, donors or volunteers, your outreach will always be richer and more effective if you have a thorough understanding of the needs and interests of your supporters. Many teams attempt this by creating personas – fictional characters, developed through user research, who represent and humanize their most important audience segments. As
Four New Year’s resolutions for nonprofits in 2021
As 2020 draws to a close, the nonprofit sector continues to face economic and social challenges—ones that won’t immediately recede when the clock strikes midnight on our tumultuous year. The need for innovative solutions persists. And there’s no better time than the turning of a calendar year to think creatively and strategically about how our