Engagement Architects

Digital transformation for the mission-driven sector


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Engagement Architecture: the operating system for your outreach

We help mission-driven organizations become more effective, data-informed, and able to sustain high-quality audience engagement. Our digital transformation expertise is delivered within the framework of a practical roadmap that allows for improvements and adaptation over time.

Every organization has a strategy for outreach & engagement, but does your organization have the system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary system weaving together your staff’s expertise & capacity, your technology, and our data-driven processes into an effective operating system that removes both internal and external barriers to success.

What we do

Strategy & Planning

Your organization spends heavily on technical systems for engaging supporters. But are you getting the most from these critical investments?

Data & Insights

Do you feel like your organization has never had more data—but that actionable insights from this data aren’t yet making your job easier, or your team’s performance more effective?

Platform Management

Anyone who’s led a major change initiative knows that getting the software & technology setup is only half the battle. Using your new capabilities, onboarding staff, and changing processes all are needed to realize value.

From the ParsonsTKO Blog

Selected Clients

Who we've helped

Case studies

Website Redesign Roadmap

The Brookings Institution

PTKO helped the Brookings communications team build consensus across their organization around the challenges they wanted to address with their existing website, and the opportunities they hoped to access through the site's redevelopment.
Turning One-time Supporters into Long-term Allies for Justice

The Advancement Project

Driven by external events, Advancement Project’s donor list swelled from several hundred to 100,000+ within months. In order to fully take advantage of the opportunity, they needed to quickly adapt their strategy, systems, and infrastructure to sustain these supporters’ engagement. PTKO was happy to help!
A site redesign to elevate the voices of members

The American Chemistry Council

With a complex network of internal departments and member-led and funded industry groups, ACC sought a site redesign to sharpen the consistency and impact of its messaging to key audiences: policy makers, regulators, and current and potential ACC members. Learn how we helped!
An Analytics Framework to Drive Stakeholder Engagement


The National Rural Electric Cooperative Association (NRECA) is a trade organization that represents the interests of over 900 not-for-profit electric cooperatives. Its leaders knew they needed to strengthen NRECA’s data and analytics to drive more strategic decision-making—particularly in terms of how they deploy digital communications to engage members and policy makers. Parsons TKO partnered with NRECA to create a custom Analytics Framework for the association, based on a rigorous assessment of digital strengths, opportunities and needs.