Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
The operating system for your outreach
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
Supercharge email growth by asking the best questions
Thanks to the ingenuity of tech entrepreneurs, there’s no shortage of ways to stay in touch with your supporters and stakeholders in 2019. Yet, despite the wealth of platforms available to all of us, email remains the best, most reliable platform to expand and deepen engagement with those who care about your mission. Indeed, we
Avoiding software whiplash: How to pick the best tools without getting distracted by the latest fad
Have you ever been overwhelmed by a new software tool, feeling like you’re working in a foreign language, even though it makes perfect sense to colleagues? If yes, then you’ll have some insight into my first months with PTKO last year. Coming from a large enterprise where everything was Microsoft and PC-centric, I had to
This time on “Let’s discuss…with ParsonsTKO”, we talk Taxonomy. If that’s something you haven’t thought about in a while, you’re not alone. Many organizations think of taxonomy as a “set it and forget it” proposition but nothing could be further from the truth. An ever evolving taxonomy helps you: Stay focused on your organization’s goals