Are you ready to engage your audiences?
What We Do
Engagement Architecture
You want an outreach strategy that not only motivates and builds affinity with your audiences on paper but also works sustainably and operationally in every day life. Many communications firms can design audience personas or help you configure a CRM, but very few of them enable your business to be successful in new ways. Engagement Architecture is our proprietary approach for audience engagement that weaves together your staff’s expertise and capacity, your platform of outreach tools, and our own expertise in designing outreach strategies that work in concert with your tools and capabilities.
We want to help organizations like yours become more effective, more data-driven, and able to create sustainable high-quality audience engagement. All of our work is delivered in the context of practical and transformative roadmaps that allow for additive improvement. Let us show you how by starting with an assessment of your existing Engagement Platform’s maturity.
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
What prevents your organization from putting its data to use?
Last week I had the pleasure of presenting—nay, of hosting a collaborative learning session—with the Oakland Nonprofit Technology Network (NTEN) about the challenges and opportunities of putting data to work at nonprofit organizations. My co-panelists, Sarah Vig from the Sierra Club and Sarah Wunning from GLIDE SF, shared stories about how to gradually enhance data
The best of both worlds: Why we value remote work AND in-person connection
I’m typing this from a small, 50 acre farm in Cottage Grove, OR – there are rolling vistas, hiking trails, and a herd of chickens just outside the door. It’s the perfect place to recharge after a whirlwind two week work trip, visiting colleagues and clients in San Francisco, and attending the Nonprofit Technology Conference
A vision for extraordinary change at your organization
When faced with the daily crush of responsibilities and addressing your organization’s most immediate needs, it is easy to lose sight of the potential of your work, and how each piece of your outreach portfolio can support one another. When you rush to get a solution in place, it becomes difficult to recognize the ways
Who we've helped
