Are you ready to engage your audiences?
What We Do
Engagement Architecture
Everyone needs a strategy that organizes their integrated outreach and audience engagement messaging, the technology deployed to deliver them, and the strategies and tactics used to integrate different audience touch points and interactions together, holistically. An Engagement Architecture organizes and manages not just your website and other communications software (the Engagement Platform) but also the related marketing and outreach strategies that connect people to your organization or mission. Let us show you how to create a powerful and practical roadmap for managing, improving, and planning for high-quality audience engagement.
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
After #GivingTuesday: What Comes Next? How to maximize the value of your NON-giving audiences
The fourth quarter is a significant time for charitable giving, and its anchor event is #GivingTuesday. It’s become a “must-participate” event in the mission-driven space, yielding impressive returns and helping many organizations hit their annual targets. The crucible of #GivingTuesday pushes teams to fine-tune their messaging, ensure that technology is working well, and create well-planned
How to Break Through the #GivingTuesday Noise
In its seventh year, #GivingTuesday has become a well-established brand among nonprofits, NGOs, and ordinary citizens looking to support worthy causes. At the same time, #GivingTuesday campaigns compete for screen time with an endless flow of holiday season advertisements. So how do organizations break through the noise and implement an effective #GivingTuesday campaign? Here’s a
The human challenge in digital transformation
It’s likely you already know that continuous technology investments are needed to keep your organization relevant with the folks you most care about – your members, donors, employees and anyone else with a digital connection to your organization. Yet the biggest challenge in digital transformation typically isn’t project deadlines. It’s in transforming your people and
Who we've helped
