Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
In light of the acute social & racial justice crises facing our country and the world compounded with the public health crisis, we at ParsonsTKO are aware of the stress and trauma that individuals and communities may be facing. We recognize that we all may need time away from work and are encouraging our staff to take the time they need.
As a company and individuals, we encourage our staff to participate in their local, national, and global community in ways that they feel motivated through “community action” time separate from their PTO or sick time.
We want to increase our company impact, specifically by connecting with organizations with deep experience in social and racial justice that we can pro-bono support and partner with. If you know of an organization that could benefit from our ability to help enhance their outreach capacities and capabilities please put us in touch with them.
Seeking true freedom and justice for all,
Tony, Stefan, Patti, and Nate and the ParsonsTKO staff
The operating system for your outreach
Engagement Architecture
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
What we do
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
Overcoming change fatigue in the mission-driven sector
In the course of my job I have the luck of talking extensively with communications and fundraising experts about nonprofit technology and digital transformation. Even before the global pandemic, this meant I heard lots of chatter about “change fatigue”—the constant upheaval that folks in our sector experience in adapting to ever-changing systems. At one point
Zoom fatigue and meeting culture
“Zoom fatigue” is now a trending topic—just as a culture of endless work meetings was trending before the pandemic. I sympathize and relate, and appreciate the studies about which parts of the online meeting experience are wearing us out. Who knew staring at ourselves for so long would have such a draining effect—Adonis would be
Six Tips for Leading Effective Digital Innovation Projects
If you are leading any digital transformation effort – from a “simple” website redesign, to a much bigger reimagining of business operations – you are inevitably leading a change management initiative. The case for such a transformation is likely clearer than ever, given the rapid shifts propelled by the pandemic and other recent events. Yet
Who we've helped
