Are you prepared for ten years of impact?
Lay the foundations for successful long term outreach and engagement for your organization
The operating system for your outreach
Engagement Architecture
Every organization has a strategy for outreach, but does your organization have the outreach operating system it needs to execute that strategy effectively? Agencies that can help you design audience personas or configure your CRM are a dime a dozen, but it is difficult to find an agency that can help change the way your business generates success. Engagement Architecture is our proprietary operating system for businesses that weaves together your staff’s expertise and capacity, your outreach technology, and our data-driven processes into an effective outreach engine that removes both internal and external barriers to success.
We want to help organizations like yours become more effective, data-informed, and able to sustain high-quality audience engagement. Our expertise is delivered within the framework of a practical roadmap that allows for additive improvement. Let us show you how by starting with an Engagement Architecture Diagnostic that provides a clear and useful assessment of your existing Engagement Platform’s maturity.
Audience Engagement
Audiences engage with your entire organization, not just your monthly newsletter. Design a motivating and powerful experience across all touchpoints.
Technology & Process
Your content, knowledge about your audience, and best practices should be used everywhere they can. Let’s break through some barriers.
Data & Behavior
The definition of failure is doing the same thing over and over again and expecting different results. Get successful and use your data and audience insights to change how you interact and engage with them.
From the ParsonsTKO Blog
Let’s Discuss… Data strategy
In this episode of Let’s discuss…with ParsonsTKO, we dive into data. An intimidating subject for some, but a topic you should absolutely be discussing! Is your data helping you answer questions that will improve your outreach and increase donations? For many mission driven organizations, the answer is no. Why is that? Perhaps it’s because you
Start Planning Your Organization’s Transition to Gutenberg
WordPress executives cherish that they run the world’s most popular Content Management System (CMS) – and wouldn’t you? For years their publishing software has been powerful, easy to customize, and loved by search engines. However, as all tech companies are aware, you have to evolve to stay on top… so in the past year WordPress
Low bounce rate, and other signs of double counted data
What causes double counting, and what is its impact? Have you ever noticed a major change in your Google Analytics stats? A sudden drop to a low bounce rate, or a big and enduring jump in pageviews? Sometimes this is a change in audience behavior because your publishing and outreach practices have made a difference,
Who we've helped
