Creating impact takes more than pretty websites or tweeting 30 times a day, it requires a strong holistic approach. You need to not just reach people once, but build their engagement and support for your organization and take action on your behalf. We’ll show you how to build a content strategy that isn’t just user friendly, but is also organizationally empowering.
At ParsonsTKO, we strive to help our clients make better decisions through data by improving the quality and relevance of analytics data, and empowering staff to take action based on those insights. There are many ways to capture new types of information that aren’t currently available to your org...
This piece was originally published on InterAction’s blog on 2/27/17
or: How I learned to stop worrying and love Google's Embrace, Empower, Expedite takeover of the web.